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10_Secrets_Of_The_Super Affiliate_Mindset
| 10 Secrets Of The Super-Affiliate Mindset
10 Ways to Sell Expensive Affiliate Products and Make Huge
Commissions by Anik Singal One of the quickest ways to boost
your affiliate income is to offer high ticket products.
Commissions as low as 5% can still pay off handsomely, provided
the item carries a big enough price tag. Plus some pay-per-lead
programs offer hefty bounties of $50 and up for qualified leads.
So why don’t more affiliates build sites around high-ticket
products? Because the higher the price, the more likely your
visitors will experience “sticker shock.” It’s only natural.
People’s internal resistance kicks in because they’re always a
little uneasy when it’s time to shell out big bucks online. This
is true no matter how badly they want what you’re selling. But
if there’s one thing super-affiliates know how to do, it’s
overcome buyer resistance. So here are 10 never-fail techniques
I’ve been teaching my clients and students. Apply each one to
your affiliate business, and you’ll soon see skyrocketing
conversion rates on higher-priced products and lucrative upsells.
#1 - Turn your pocket calculator into a salesman.
Numbers can almost always support of your selling proposition,
so put those numbers to work! Ask yourself how many ways can you
MONETIZE the benefit of your product or service. Then put those
numbers on the table.
For example, if you’re selling a $1499 teleclass that teaches
people options trading, calculate the LOWEST possible profit
they will make from your system in one year’s time. Say that
even if they got the most mediocre results, they’d still make an
average of $300 per day.
That means in a 5 day work week they’d make an average of $1500.
In a 4-week month they’d make $6000. In a 50-week year they’d
make $75,000. Now ask them to compare that to their current
salary or hourly wage. Don’t hype it up, just let the numbers
speak for themselves.
#2 – Break the cost into easily digested chunks.
Ask yourself, what sounds better: “$29.95 a month” or “$359 a
year?” Even if the prospect has to pay the entire sum up front,
show them how that big price tag isn’t so big after all.
A variation of this is comparing the price of your item with
some commonplace or routine expense: “For less than the price of
your monthly double-lattes, you could be learning the secrets of
billion-dollar investment managers...”
#3 – Word the price to make it seem tiny!
A $197 annual subscription sounds like a lot of money. But
gaining access to business-critical information for just 54
cents a day sounds like, well... peanuts!
#4 – State the value of each component, then add ‘em up for
dramatic effect.
This works best for information products, but if you’re
creative, you can use it with almost anything, especially
consulting services.
If your investment course sells for $599, make a list of
everything your buyers get: digital reports, videos, workbook,
telephone hotline, private site access, software, etc. Put a
price tag on each - make it realistic, please – then show how
they add up to much more than $599.
Or let’s say you’re offering to install, configure, and
customize an off-the-shelf software package for a total price of
$699. Simply show how many hours you spend on each element,
multiply by a realistic but high-end hourly rate... and show how
buyers are getting $2500 worth of services for only $699!
#5 – Bundle in bonuses or add-ons that your prospects can’t
easily price.
This takes some extra work, but I really love it because so few
affiliates are doing it.
Let’s say you’re an affiliate for high-ticket digital SLR
cameras. Tell your buyers that when they purchase any camera
over $599 from you, and they send you a copy of their receipt,
they’ll get a bonus CD-ROM packed with digital photography tips,
imaging freeware and shareware, and your handpicked online
resources for supplies, accessories, and photo printing.
Sure, you’ll need to contact freeware and shareware authors to
get their permission to include their software on your disk.
(Guess what? Almost none will refuse – you’re promoting them via
direct mail for free!) And yes, you’ll have to write up some
tips and find photo resources.
But you can pack this CD with affiliate links. And you’ll be
saving your prospects a boat load of time. Your buyers can’t
compare it to anybody else’s bonus CD, since nobody’s offering
one quite like yours. You can put any realistic value on it,
promote it heavily, and get endless viral marketing value out of
it.
And best of all, it’s a way to get buyers to VOLUNTARILY give
you both their email and snail mail addresses! Nice.
#6 - Show a huge return compared to the purchase price.
Spell out, in dollars and cents, how the cost of your product or
service is a drop in the bucket compared to the returns it
generates.
Let’s say your $799 workplace safety review course helps
businesses pass inspections. Then calculate the exact cost of
failing an inspection. List fines, penalties, cost of business
shutdowns, etc. These will literally add up to five figures, a
huge expense compared to the price of your course.
#7 – Make your prospects relieved that you’re charging so
little!
This one’s so easy, I’m amazed more affiliates don’t do it. Show
higher prices for other products... then tell them your price,
which of course is much, much less!
Are you selling an investment course? First talk about $1
million private investment accounts... and the huge commissions
investment managers charge. By the time you tell them about your
$599 course, your prospect will breathe a sigh of relief!
Sure, it’s an apples-to-oranges comparison. That’s the whole
point. You’re showing your prospect why your $599 course is the
least expensive choice for them... and maybe the only affordable
one.
#8 - Preempt price objections.
Most sales pages for expensive products and services play on
emotions and benefits. They build desire and perceived value
over several thousand words and literally “sell” the person
BEFORE price is even mentioned.
But sometimes you can do the opposite -– and reap big rewards by
pre-qualifying visitors. That’s right, tell people the price up
front. Then play on the drama and exclusivity of a big number to
weed out the tire kickers!
Here’s an example: “This course is for serious investors only.
It costs $1299. If you’re scared by that price, or if you’re
unwilling to invest in your ability to create wealth, then our
course is not for you.”
Sure, this approach is based on snob appeal. But it’s also very
powerful reverse psychology: the more you tell a prospect they
don’t qualify, the more some people will insist that they DO!
If you don’t believe this approach works, some of the greatest
direct response copy of all time has taken it all the way to the
bank. One fund-raising letter that generated millions for a
bird-watching expedition stated: “It will cost you $10,000 and
about 26 days of your time. Frankly, you will endure some
discomfort, and may even face some danger.”
#9 – Use a “false close” to create suspense.
It’s a classic... and it still works. Establish the value and
desirability of your product without a doubt, but delay
gratification for a few more paragraphs while piling on even
more benefits.
The most common false close is the old “But wait, there’s
more...” tactic. Even though your case is made, you don’t stop
and mention one or two more irresistible benefits.
This is also a great place to meet possible last-minute
objections by pulling out the “Warning! Don’t buy any investment
course unless it meets these 8 criteria.” If your prospects have
gotten this far, they WANT the product. So give them 8 or 10 or
20 more ways to justify that big expenditure!
#10 – Sound like the leading expert in your field.
Price resistance diminishes in direct proportion to trust. If
your visitors believe that you’re an unchallenged expert in your
niche, they’re much more likely to make that big-ticket purchase.
How do you establish this aura of expertise. Offer UNIQUE
solutions they can’t get elsewhere. Show PROOF that your product
or service works as promised. Display prominent TESTIMONIALS and
ENDORSEMENTS from respected authorities in related fields.
And avoid hype at all costs. It’s far better to sound low key --
but confident –- than to scream for attention.
And remember, prospects aren’t stupid. If you back up your
claims with hard facts and data, they’ll gladly plunk down
hundreds to thousands for your affiliate promotions. But if you
don’t, they’re smart enough to look to your competitors!
About the author:
This article is written by Anik Singal, founder of
AffiliateClassroom.com. Anik Singal has developed his own
affiliate system that helped him earn well over $10,000 in just
60 days. Now, he's looking for a few students to train one step
at a time.
Sign up for a FREE course and find out more:
http://www.AffiliateClassroom.com
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