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ABCs_Of_Building_An_eBusiness
| ABCs Of Building An eBusiness
The ABC's Of Building A New eBusiness
"By failing to prepare, you are preparing to fail." Benjamin
Franklin (1706-1790)
Find a niche market that you have some experience or interest
in. You will be more motivated to research, create and market a
web site and determine the optimum promotional strategy if you
have a 'passion' for the subject.
For instance, say you are a musician or have interest in musical
instruments, Next, you need to scope out the demand and
competition on the internet. You can find this out in many ways,
one is to go to http//www.altavista.com or http//www.google.com
and do a search which will give you the number of pages of
competition listed. As of this date, 'musical instruments turned
up 2,460,000 web sites! But 'used musical instruments' only
848,000.
As far as demand, go to http//www.overture.com and do a search
for the number of times musical instruments (68,294 searches) or
used musical instruments (2,094 searches) was requested. Much
more demand for the more general term, 'musical instruments than
'used musical instruments' but also much more competition. You
might even want to reduce your keyword phrases to more of a
'niche' market, such as Homemade musical instruments or discount
musical instrument.
Now that you have decided on the product(s) you want to sell
online, you need to establish a web site and/or
ezine/newsletter. Decide on a domain name. This is a very
important task as search engines place some importance on the
name relating to what the sites theme is. You can do a search to
determine whether your chosen name is available at most domain
name registrar sites. They call it a whois search. You will need
a web host, the one I recommend is Host4Profit,
http//www.roibot.com/w.cgi?R38406_host but there are many web
hosts available. Make sure you get the features you need such as
bandwidth, POP email accounts, autoresponders, and total
capacity.
You can do a whois search, register your domain name and start
building a web site immediately. Host4Profit also offer some
instant businesses you can start selling when you sign up. It is
affordable and their services are excellent.
Designing the site can be done using some excellent html
editors, such as Frontpage, (you can get Frontpage Express for
free with Internet Explorer or Netscape) or Hotdog,
http//www.sausagetools.com (they have a shareware program for 30
days). I use both and though they have a learning curve, (some
frustration and exasperation -), you will have designed a first
class, professional looking site.
You might want to create a mini-website or a micro-website.
These are 1-2 page with Good content and 1-3 keyword or keyword
phrase focused. I highly recommend an Excellent ebook on
creating microsites that the author was able to get a top 10
listing with Google in as little as 3 days! Check it out here.
http//www.easyseo.com/html/books4u.html
If you decide to spend the bucks for a web designer, and there
are a lot that will offer cheap rates, make sure you look at
their portfolio before giving them you business. And put it in
writing with the price and agreed upon terms (time, pages and
content). I recommend if you do your own site, to consider
having a professional-looking logo done. It really gives your
pages a serious, professional look and uniformity. I have used
Got Logos, http//www.gotlogos.com, they only charge $25 and do a
great job.
You can get much more in-depth information on how to make
online, by taking the Affiliate Masters Course.
mailtotamshomebased@sitesell.net It is a wonderful, 6-day email
course that takes you step by step in building a new business.
And it's free! I have been using Site Build It! an absolutely
incredible way to build a web site that is soooo much easier
than Frontpage or any other html editor. This in the MOST
ingenious software on the 'net'! It practically does it for you.
There are too many benefits to list but believe me it continues
to stun me with its ability to take the most tedious, monotonous
tasks and do them automatically. No, you still have to think -)
You owe it to yourself to check it out.
http//buildit.sitesell.com/homebased.html
About the author:
Dan Farrell is the publisher of Build An eBusiness On A
Shoestring newsletter with original, money-making ideas. Go to:
http//build-an-ebusiness-on-a-shoestring.com/free-ezine.htm
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