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A_Guide_to_AdSense
| A Guide to AdSense
If you’re a regular internet user, you have undoubtedly used
Google recently. And why wouldn’t you? It’s a great service.
It’ll find what you’re looking for faster and more accurately
than anyone else. Of course, Google is a publicly traded company
that needs to make a profit and in the process of
commercializing their technology, the company has created one of
the most consistent revenue streams for webmasters today,
AdSense.
(This article geared towards content publishers, advertisers see
AdWords)
AdSense is a pay per click program in which ads are targeted to
search results and website content with advertisers paying for
each click received. In contrast to other types of affiliate
programs, AdSense can be more profitable to publishers because
it requires no spending on the customer’s part. Advertisers are
paying for the interested traffic.
Part of the reason the program is so successful is
that the ads are unobtrusive text that can actually be useful to
visitors. By matching the ads to the content, the message is
relevant, and therefore advertisers can convert more clicks into
sales.
Once you have a site running, and if the content does not go
against Google’s terms (gambling and adult sites are not
allowed, for example), you can join the program. After applying,
your site will be reviewed to make sure it does not contain
objectionable material. This should only take a few days, then
you’re in. There are no other requirements, such as the traffic
levels that other advertising networks require. You will now
have access to the code to add to your website.
However, there is more to profiting from your content than just
joining the program and pasting ads randomly on the page. For
one, the content of your page must be useful to readers (to keep
them coming back) and at the same time valuable to advertisers.
Website hosting, for example, is a consistently profitable
phrase. Of course, that field has become crowded now. The key
remains to find an untapped niche.
Also, sites are limited to three units on a page so as to not
overwhelm readers. Positioning is crucial. Studies show that the
most viewed area of a page is toward the top and left (think of
where you normally start reading). Placing ads right after the
content or embedding them in the articles are also effective
techniques. Google has examples of placement to guide you once
you join AdSense.
Last, but just as important, is the appearance of the AdSense
units. The program allows their colors to be customized to match
the look of your site. Use this ability to make the ads look
like the rest of the links on your site and be sure to match the
background color as well. Visitors will respond better as they
see will give the text a chance instead of unconsciously
rejecting them as advertisements.
There is a lot more to explore and experiment with, but by now
you should have a general idea of how AdSense works. Good luck!
About the author:
This is an introductory article to AdSense, visit ClickForDeals.net to
learn more about making money through pay per click and
affiliate programs.
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