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Get_Information_First_Before_Sending_Them_to_the_Affiliate
| Get Information First Before Sending Them to the Affiliate
Honestly, I’m not a big affiliate fan because in the past I
haven’t gotten 90% of the money promised either because they
disappear before they pay out or they have so many exceptions --
paying out once a quarter, has to be over X dollars first, etc.
Another negative side is that some of them think that 10%
commission or some low amount is worth the 20 hours it takes for
us to sell it. Usually the 10% equal $10 and $10 isn’t worth my
reputation even $1000 actually.
Today’s article is not about the pros and cons of being an
affiliate member. There are some good affiliate programs out
there where you will get a check, their exceptions are small or
nil, and the commission reasonable for the amount of time, risk,
and reputation you place on the line for their product or
program.
This article focuses on collecting their information before you
give them the affiliate link so you can increase your mailing
list numbers or residual income.
Almost all affiliate referrals are handled by providing someone
with the affiliate link. The reader then goes from your place to
their place. If this is what you have been doing, take the "L"
(for loser) off your forehead, and read this to "get SMART
quick."
Stop LOOSING a valuable marketing opportunity -- and stop it now!
Instead, set up a bridge page (also called a portal page or
doorway page). Use the terms bridge and portal instead since the
word doorway has a separate search engine meaning that can be
confusing.
A bridge page works simply like this. You set up a bridge page
on your web site. You send them to this page instead of to the
affiliate site, collect their information, and THEN send them to
the affiliate site.
The objective is to offer them something for f/r/e/e that they
must register for on that bridge page so you collect their
information. In fact, you can offer several things.
You set up two pages actually. One that is the bridge page and
the other a thank you page. After you collect their information
THEN you send them to the thank you page. On the thank you page,
you thank them for whatever it is they did and then give them an
option to NOW access the affiliate site.
Here are a few ideas on items you can offer on the bridge page
to collect their information:
* To subscribe to your ezine. If you have more than one, list
these all. * To register for an ecourse. * To receive an ebook.
* Offer your opinion or testimonials on using the affiliate’s
product/program.
Now, one of the main things most people do not think about is
offering them something to purchase. And this is something
affiliate offerers lookout for when you sign up to be an
affiliate (at least the good ones do). They don’t want their
competition becoming an affiliate and then snatching the
customer on the way to their site. I am chuckling on this one --
I think it is great actually. Most affiliates don’t even know
this is happening to them.
Here is a duzie of a hint that I’ve only seen one affiliate
program do. This will give you a head start and it’s kind of
sneaky too.
You can offer something at a price on the bridge page that has
to do with that topic (you have a focused buyer here). Example:
The affiliate item is a software product. You can write an ebook
on the same topic. Yes, will this piss off some affiliates. You
bet, but guess what -- that’s business. And also guess what --
it’s going to take them a while to figure it out what you are
doing too. They are so busy trying to obtain more affiliates
they don’t have the time to research each one.
Offering something for a price isn’t as effective as something
for f/r/e/e. Then again, you have to decide what is your call to
action for the bridge page. Is it to collect name and increase
your mailing list or to make residual income. Don’t get greedy
and offer both. It will bite you in the "assets". Too many
choices and it confuses the visitor and so they don’t make any
decision at all and leave without choosing anything -- no
freebie, no affiliate link.
When you set up your doorway page, set up the metatags and
searchable keywords that you wouldn’t otherwise be able to place
on your site. Make sure that these same words are in the
content.
About the author:
Catherine Franz is a marketing industry veteran, a Certified
Business Coach, Certified Teleclass Leader and Trainer, speaker,
author. Subscribe to her award winning daily marketing ezine,
Light Bulb Moment at http://www.AbundanceCenter.com.
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