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Is_Your_Affiliate_Website_Targeted
| Is Your Affiliate Website Targeted?
Is Your Affiliate Web Site Targeted?
You know the basics of Affiliate Marketing. Create a web site,
choose affiliate programs to compliment your site, and then
promote.
If you start your affiliate marketing business like this, you
are missing an essential step in the process. You must know who
you are creating this web site for - other than yourself.
The two most important things you need to remember when creating
an affiliate marketing web site are 1) target your audience and
2) choose the correct keywords.
When creating the content for your web site, write it for the
person that is most likely to be interested in it. Keep in mind
the specific interests and lifestyle of that person. That is
what is meant by being targeted.
How do you know who to target? Research. Visit other sites that
are similar to your topic. See if you can determine who their
target visitor is. Study the methods used to qualify that
visitor. When you start writing your own web site's content, you
will base it on your research - but - don't copy it!
This is where keywords come into play. Choose your keywords
before you write your topic's content. You will need to research
your keywords as well.
By using Word Tracker (http://wordtracker.com) you can come up
with a list of keywords that are related to your topic; some of
which you may not have thought of on your own.
Don't forget your target visitor when researching your keywords.
Using a qualifying keyword (such as teacher or webmaster), will
help narrow the focus to that specific person.
Remember that affiliate marketing is, in fact, targeted
marketing. The closer you can come to your visitor's needs and
interests, the more commissions you're likely to make.
Only now do you start to write your web site content.
First, write your target keyword at the top of your page. Then,
list two or three of the keywords you found that will describe
your topic best - as well as introduce the affiliate program you
are promoting.
Write each page of your web site based on specific keyword
phrases. Keep the topic narrowed on that keyword phrase (or
phrases). You'll be writing each web page on a different topic -
still within the general topic of your web site.
Keeping your keyword use - and your target - in mind will draw
the visitor into your web site, and in turn, to your affiliate
program's link. And your reward will be - more affiliate sales
and commissions.
About the author:
----------------------------------------------------- Jude
Wright has been an Internet Marketer for three years. She has
just created a product that will help other Internet Marketers
keep all their marketing information in one database. Check it
out at: http://i-marketingorganizer.com/organizer.htm
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