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MEAT_AND_POTATOES_FOR_YOUR_AFFILIATE_DIET
| MEAT AND POTATOES FOR YOUR AFFILIATE DIET
Think of banner ads as the spice in your affiliate diet.
Sprinkle them around, but for a heartier helping of sales,
you'll need something more solid! Learn to give your visitors
longer, more descriptive pre-sales text. Revamp your affiliate
advertising using these simple steps:
* Pull the Reader in * Introduce the Product * Explain the
Product's Significance * Tell the Reader to Make a Purchase
--------------------------------- Pull the Reader in
---------------------------------
To convince your audience that your text is worth reading, make
your first sentence or two very interesting. Make a bold
statement, say something seemingly ridiculous, or appeal to your
prospect's emotional side. Then, tie this grabber in with the
rest of your copy.
--------------------------------- Introduce the Product
---------------------------------
What is the product you're advertising? What does it do?
Directly after your grabber, give a compact explanation of your
product. Keep this explanation short, while still being very
clear. This should still be a very short section of your text.
--------------------------------- Explain the Product's
Significance ---------------------------------
What will it do for me?
By writing your own copy, you can directly target your unique
audience. Make the most of this opportunity! Clearly explain how
your readers will benefit from this product.
No one knows your audience like you do. Suggest a variety of
product uses just for them, and give examples. This is the time
for details - make this section long and rich.
--------------------------------- Tell the Reader to Make a
Purchase ---------------------------------
You've come so far - you've laid out exactly what the product is
and how it will help your unique audience. Now, seal the deal -
tell your readers to purchase the product! Include your
affiliate link in this section.
This step may sound strange, but it's necessary. Often, people
hear about a product and are genuinely interested, but fail to
actually make a purchase. A clear call to a simple action cuts
down on buyer ambivalence. Don't be pushy - just change your
verb tenses to the imperative. Instead of:
"If you think that you fit this profile, you might want to
think about buying this product."
Say:
"Click here to order an account today."
--------------------------------- Drive Sales - Use Long Copy
---------------------------------
If you don't feel ready to write long copy yourself, ask your
affiliate program manager for help! Many companies release
well-written articles by respected authors that you can reprint
free of charge.
The novelty of the Web is wearing off. People online now are
busy. Surfers won't make a purchase unless you make a great case
for what they'll get out of it. And you're not going to do that
with just a banner ad.
About the author:
Beka Ruse provides affiliates of AWeber Communications with tips
like the one above. Do Less, Earn More. Automated E-Mail Follow
Up From AWeber. http://www.aweber.com/affiliate.htm
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