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Marketing
| Marketing
MARKETING
Marketing is something that is essential to all businesses if
they are to been successful and yet it is something that many
businesses do very badly.You can have a fantastic website with
excellant products but if nobody sees it you are not going to
sell anything.
The purpose of your website
The purpose of your website is to sell your products or
services.Be sure to keep the site focus on business and not on
yourself.Customers do not care about you or your life but about
what you can offer them to improve or enhance their lives.Be
sure to offer free items and always have a way of capturing
those all important email addresses.Offer a newsletter,a
questionaire or even a survey to get the customer to part with
their addresses and once you have the addresses use them.Invest
in an autoresponder and learn how to use it.
One of the first rules of marketing
Test and measure every aspect of your marketing campaign.Test
all your marketing methods and every ad,headline,sales
letter,email etc.Are the methods successful,did they make a
profit,if so how much and at what cost.If the returns are good
continue to use the ad etc.Discard any methods which show poor
results.
Advertising
There are two types of advertising.
Brand Name The advertising is gear to build and increase
awareness of a companies brand.This method is really only used
by the big boys of business like Coca Cola as it is costly.
Direct Response We advertise,it produces a response so allowing
us to know instantly wether it is working or not.We can then
decide whether to discard it or continue running it.
Writing a ad.
When you write a ad it should always be personal,put yourself in
the customers shoes and address the customers
needs,desires,fears and hopes.Show the customer how your product
or service will benefit and satisfy their needs.Remember the
golden rules when writing that ad.
ATTENTION Capture the customer attention INTEREST Keep the
customers interest DESIRE Make the customer want or need your
product or service ACTION Encourage the customer to take
action.E.G Order
Pay attention to any ads that you read.Take notice of the ones
you like and dislike.Keep a copy of the ones you like and use
them as models for your own ads.
Marketing strategies
You will need to have a marketing strategie or plan in place to
promote your business.Some of the following are methods you can
use
Online marketing
Search Engines Free and paid ads Viral marketing Ezines Link
exchanges Email
Offline marketing
Business cards Brochures Printed ads Radio TV
Always present a professional image in all your marketing
methods as you only have the one chance to make a good first
impression.
Customers
While your marketing methods are gear towards attracting new
customers be sure to look after the customers you already
have.Follow up with them turn them into friends and they will
buy from you for years. Good luck in your marketing efforts
All the best Sue For pratical proven business advice and
tips.Subscribe to our business newsletter Subscribe at
mailto:princehomebiz@getresponse
About the author:
I am English and live near the city of Nottingham in the East
Midland.My hobbies are my two horses and my dog.
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