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The_Key_to_a_Successful_Affiliate_Program
| The Key to a Successful Affiliate Program
Two Christmases ago I tugged on one of those paper crackers and
after a small bang, out popped a piece of yellow paper the size
of a credit card.
On one side was a riddle that didn't make much sense, but on the
other side was an 'Inspirational Quote' that made a lot of
sense.
So much so, that I still have it in my wallet.
This is what it said: "The shortest and best way to make your
fortune is to let people see clearly that it is in their
interests to promote yours".
I'm constantly amazed to see affiliate programs that offer 20%,
or even as little as 15%, to their affiliates.
It is generally accepted that the production of any information
product is only 10 percent of the whole process.
What's the other 90 per cent? Marketing!
My own affiliate program gives 50% commissions, and I wouldn't
dream of offering less. After all, who makes the sale - me or
the affiliate?
It may be disappointing to see 50% of your sale price going to
your affiliates. But it's worth remembering this: without your
affiliate, that sale simply wouldn't have occurred.
Of course, there are many other factors involved in building a
successful affiliate program, but this is the first and most
important: make your affiliates your equal partners, because
they'll be doing 90% of the work.
About the author:
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to get massive free publicity and dramatically
increase traffic and sales. His popular eBook, Ezine Writer!
(now in its 3rd Edition), has become the classic guide on how to
write for the Internet.
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