Lets begin by talking about leverage. What do I mean by leverage?

In it's most basic application a lever allows you to lift or move a heavy object with a lesser amount of energy. For instance placing a long stick under a rock in order to move it.

But how does leverage apply to business? Can you place a stick under your income statement to boost up your net income?

The answer is yes.

There are many ways you can use leverage in your business to increase the results you are achieving. The term leverage is often used in reference to the financing of a business. Getting in with little or nothing down using someone elses money is a form a leverage.

THE STRONGEST LEVER

Marketing is arguably the most powerful business lever of them all.

Why?

Because marketing has nearly unlimited upside potential with nearly no downside potential.

Leveraging your business success through marketing can improve your results by 100%, 500%, 1000%, or more with almost no risk or downside potential.

Let me give you a few examples.

It costs the same fixed amount of time and money to run a newspaper ad whether that ad creates one response, five responses or a hundred responses. It costs you the same whether you close 1%, 10% or 20% or those that respond. It costs the same whether the fee income you create is $1000, $2000 or $3000.

When you send a follow up letter to your prospects it costs the same to mail it whether it generates a 0.5% response or a 1% response or a 4% response.

So, as you see the risk or downside potential is limited. And if you are already running the ads anyway the risk is nothing. But the upside potential, the opportunity to improve your results, it virtually unlimited.

And what is the lever that makes this happen? Your marketing.

In other words by becoming better at marketing, by learning how to use better words, better systems and better approaches to your potential client you can greatly increase the results you are getting with little or no risk.

Now that's a lever!

You create leverage on your investment of time and money and create a much greater result. That's called leveraging your mind.