Recently in a report by the Federal Trade Commission they listed as one of the reasons to pro-over disclosure policy was the cost effectiveness of the franchise rule. Citing that it saved franchisors and franchisees money to do it that way. How can the FTC in good faith write the words “Cost-Effective” describing Disclosure laws in any industry, including franchising. There is nothing Cost-Effective about the current disclosure laws.

All the costs of over disclosure are past onto the consumer and therefore hurt consumers, not help them. All the required disclosure does not make franchising more ethical. Franchising it is a win-win situation, if a franchisor cheats the franchisee, they will not be in business very long, because if the franchisees fail so to will the franchisor. The Federal Trade Commission is missing the point and catering to lawyers who have raised the costs of franchising and boxed in the entrepreneur from performing at optimum and this hurts the economic forces associated with strong markets. The regulatory agencies of our nation ought to be ashamed of them selves as they attempt to regulate morality without looking in the mirror at their own endeavors.

That is pretty much what I wish to say, from the entrepreneur’s perspective regarding the word “Cost-Effective” in the FTC franchise report. It does not belong there and should be removed. If we leave that word in the report it is either showing ignorance or an attempt to misrepresent fact in which case either the Commission is incompetent or lying and neither are acceptable in my opinion. I would appreciate such descriptions and wording such as “cost-effective” concerning government regulation not appear as part of public reports concerning my industry again. Why are you trying to destroy franchising, kill jobs, reduce tax base, give away proprietary information, increase identity theft, cut down trees, increase lawsuits, stifle innovation and so on? Please explain to us all how this helps consumers, franchisors and all we are and all we have built in this great nation, it would be a most interesting answer indeed. Think about it.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs