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29_Ways_to_Drive_Traffic_to_your_Website__and_keep_them_coming_back
| 29 Ways to Drive Traffic to your Website ... and keep them coming back!
In 1998, if you wanted someone to find your website, you placed
some "meta tags" on it, and submitted it to free search engines
or directories. In 2002, there are many ways to help your
website be found including...
1. Build a solid business foundation. Design a business plan,
marketing plan, ideal client profile, and a site map for your
web site.
2. Be consistent. Brand your company.
3. Make your website trustable. This article will show you 10
ways. www.coachmaria.com/articles rustableweb.html
4. Create policies that build trust: customer service, code of
ethics and newsletter privacy policy.
5. If you have pages on your site that you update monthly (like
an articles page or recommended links page) say so on the page.
6. Find easy and secure ways for your clients to pay you. A
shopping cart with paypal and a secure merchant account works
very well.
7. Network locally to bring people to your site.
8. Check your links regularly to make sure they all work. Use a
free link checker like: http://home.snafu.de ilman/xenulink.html
9. Place your website address on all your printed literature --
business cards, brochures, newsletters, letterhead, email
signature, ads - everything!!
10. Offer added values that make sense to your business and
ideal client. This can include affiliate programs, books, and
recommended links to websites.
11. Use your web address in your signature for emails (change it
regularly to highlight something new you're promoting).
12. Add a "Recommend This Site" on your site. If someone visits
your site and knows someone else who may appreciate it, this
feature will email the page's link to a recipient.
13. Provide monthly chats or bulletin boards (forums) to build a
relationships and community.
14. Instead of a link to subscribe to your ezine, offer a
subscription box on your most viewed web site pages.
15. Teach classes or speak to groups about subjects relating to
your products.
16. Permission market by gathering the email addresses of
students or the audience as part of your evaluation form.
17. Add a favorites script such as "add this page to your
favorites list" to some pages.
18. Conduct periodic contests and announce the winners on your
site.
19. Offer a free ebook on your site. This could be two pages of
information that would be helpful to your visitors that contains
your business information, too. Recommend that this ebook be
forwarded to others for their personal use.
20. On large websites, create a "What's New Page" or even
better, ask your webdesigner to design a "Site Map" for your
visitors.
21. Write articles, post them to your site, and submit them to
article banks www.coachmaria.com/articles/articlebanks.html.
22. Design some quizzes. Statistics show that visitors love
quizzes and assessment tools.
23. Participate in online forums as an expert. You get to
"quietly" promote your business in your 3 or 4 line signature.
24. Join a few web rings. Some sites to visit are:
www.webring.com/rw and www.bravenet.com.
25. Search engines look for certain things so it is crucial to
make sure your site is "search-engine friendly". oTITLE tags:
Title tags should be 60 or so characters and have some keywords
in them. oHeader tags are numbered from 1 to 7: Header 1 tags
are recognized by some search engines. So make sure you use this
tag. oKeyword meta tags: Add no more than 15 to 20 keywords to
keep the seach engines from flagging your site for keyword
spamming. Prioritize your words. The best way to submit to
search engines is to submit to each engine individually. oUse
keywords in the text area of each page. They are especially
important at the beginning of sentences and higher up on the
page.
26. Search engines do not find your site unless you submit your
site's information to them. Below are three ways to submit your
site: oIt is recommended that you submit to search engines
individually (this is also the way I do it and it works great,
but is time consuming)! Visit
www.coachmaria.com/webmarketing.html. oSince some people prefer
to use a free service to submit, I recommend that they open a
free e-mail address to use when you do "anything" for free on
the world wide web. Three good search engine submission services
are www.registerit.com, www.submitit.com and
www/scrubtheweb.com. oPaid submission programs can be purchased
through companies such as: www.se-optimizer.com,
www.webpositiongold.com, www.positionagent.com
27. Visit these search engine information sites:
www.searchengineguide.com and www.searchenginewatch.com
28. Want to know more about Internet Marketing? Visit this
excellent Internet Marketing Index at
www.internetmarketingindex.com
29. If this list seems overwhelming, visit your favorite search
engine and start interviewing experienced Search Engine
Optimizers and Consultants.
About the author:
© Copyright 2002 All Rights Reserved. Maria Marsala, Business &
Life Coach-Consultant. Maria works with successful individuals
as they take their success to an even higher level. Subscribe to
"Helping You and Your Business Grow" our free weekly online
newsletter or download our free business ebook at
http://www.CoachMaria.com/ebook/download.html
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