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4_Ways_of_Increasing_Your_Profits_Using_Images
| 4 Ways of Increasing Your Profits Using Images
Copyright 2005 Barrett Phillips
Images not only can create an aesthetically pleasing atmosphere
for users, but they can also (and more importantly) help you
gain credibility, and ultimately sales if done correctly. Here
are some great ways to increase your credibility:
1. Self Portraits/Customer photos
Having a photo of yourself on your sales page will help your
customers feel more at home, and that they're dealing with a
real person, and not just a machine. This increases your
credibility in the viewer's eye because it adds a personal
touch, and you will see your sales increase when you employ such
methods. A great place to place a self portrait is in an 'about
me' section of your site or newsletter. If you don't have a
section like this, you should consider creating one because
this, just like the image will increase your credibility and
your conversion rate.
Another way of using pictures to increase your conversion rate
is by using customer photos. You should place these on customer
testimonials, and when people view them, they will see that this
is a real customer that is satisfied with your product, and they
will carry much more weight this way. Testimonials alone are a
great way to increase conversions, so don't hesitate to make
them even more effective by adding customer photos. The only
problem here is acquiring the photos themselves, since many
people do not have a self portrait, but that shouldn't stop you
from asking your customers for them, and maybe even offer them
discounts for some incentive! The choice is yours.
2. Product Packaging
Product packaging images - this means, regardless of what you're
selling, be it tangible or intangible, to offer images of your
product. If you're selling an ebook, create an ebook cover. If
you're selling an actual book, show a photo of it. What this
does is explain to the viewer of your site that your product is
'real' and that they're really getting something when they're
spending their money. It's been proven that simply showing an
ebook cover on a sales page can increase conversion rates by
over 50%! You can't afford to miss out on something so simple
that will increase your sales this much, so make it a point to
have some product packaging!
3. Physical Evidence of Product's Success
This can mean an infinite number of things depending on what
you're selling, but in a nutshell, try to include a photo of
something that lets your site's visitors know that the product
you're selling actually works. Some examples: If you're selling
a book on internet marketing, show a picture of a check you've
received while using the techniques explained in your book. If
you're selling a book on bodybuilding, show before and after
pictures of someone who has practiced the methods explained in
the book. These kinds of things will drastically increase the
viewer's excitement in your product and will get them itching to
whip out their credit cards!
4. Soothing, Pleasant Graphics
You want your site's look to be welcoming just like a big soft
sofa, so your viewers are visually relaxed and not constantly
being annoyed. Things to avoid are animated icons and
bright/flashy/uncomplimentary colors as these are very
unprofessional, leading your visitors to believe your product
may also be unprofessional. Plus, these things may turn away
some visitors altogether, so do your best to avoid them. Train
yourself to use softer colors, softer gradients, softer
backgrounds, etc. And you (and your visitors) will reap the
benefits.
If you practice some or all of these methods you will see great
improvements in your conversion rates, so don't take them
lightly. People will read interesting copy, but nothing builds
credibility like a bit of positive imagery. Hope you've learned
something!
About the author:
Barrett Phillips is webmaster of Baphi.com and Author of "Simply
Design - Aesthetics That Sell" His book offers tutorials on
Ebook Cover Design, Logo Design, and Web Page Design geared
towards intenet entrepreneurs.?http://www.baphi.com/
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