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A_Customer_For_Life
| A Customer For Life
You will always have more people that turn down your offer than
actually buy. They might not have bought because of your price,
payment options, or any other possible reason. You will just end
up loosing all these potential lifetime customers. However,
there are many ways you can minimize the loss of these prospects.
One way is to accept barter offers for your product. Maybe the
person can't afford to buy your product. They may have something
you could use in your business or personal life. If the barter
deal isn't fair enough, either of you could add in some cash.
You may not make money but, they might buy other products you
offer.
Another way is to include a negotiation offer at the end of your
ad copy. Tell your reader if there is something they don't like
about your offer, they could contact you and negotiate a
different buying offer. They may not like your price, guarantee,
shipping methods, payment options, etc. You can gain a potential
lifetime customer by being flexible with your offer and
negotiating instead of loosing them.
A simple way to attract lifetime customers would be to give
people a freebie. The freebie should be related to the other
products or services you sell. You may not be getting paid for
the freebie, but you will get a lot more people using one of
your products because it is free. If they are impressed by your
free product there is a high chance they'll buy your other
products in the future.
The last way is to sell your product at the price it costs you
to produce or buy it. You will usually sell more products at a
lower price than your competition which equals more potential
lifetime customers. You will break even in cost but you'll make
your profit from the upsell and backend products your sell your
lifetime customers.
About the author:
Author Dan Brown has been active in internet marketing for the
past 4 years. Dan currently is working with the Zabang search
engine introducing their new affiliate program, which is due out
July, 2005. Zabang
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