|
And_Then_The_Sales_Started_Pouring_In
| And Then The Sales Started Pouring In...
Hey buddy, lets go shopping to the internet mall. This shop
looks cool c`mon lets step in. Goodness... why is the door so
tight is the shop crowded? Cool... look at that gaudy interior.
Yuks! those blinkers... It`s driving me crazy.
What are they selling? C`mon let`s get out before I have a
seizure.
This joint here looks more promising... Whew that`s better!
Hey...What the... "Can we have your email address sir?"
But why... we have just come in, let us at least look around
first? "Well sir... It`s company policy that our customers first
sign up to our mailing list before they can explore shop"
No... thank you then ...You see it`s my privacy...
"Sorry Sir, Company Policy".
Great... On to the next one then.
Wow look at that widget... Just what I need... And the price is
right too. Oh but you need to get Ma to select the color... Come
to think of it, better wait for the next paycheck. Uh- Oh...
then let’s take the business card, we will come back again.
What... No business card! Heck is this a business or what?
Goodness man! A business is a business is a business whether you
do it offline or online there are certain codes of conduct to
follow for sure fire success. What happens when a potential
customer steps in to your realm? Consider How would you feel
say: - If you entered a shop and immediately felt uncomfortable,
dizzy, lost in the chaos... - If you just stepped in to a shop
and you are asked for your email address without being given the
chance to look around first – I for one value my privacy and
will rather step out then reveal my personal info. [The concept
of mailing list/newsletter works well with information products
but if you are selling other goods you need to do better]
- If you entered a shop and saw a cool gadget but do not know
why/ how to use it / where to use it / advantages etc. Will you
buy it without a demo? - If you like the shop, you like the
merchandise, but you are not ready to buy just yet, maybe you
want to compare prices or you are waiting for your paycheck or
you want your wife/husband/partner to approve of your choice...
(any no of thousand and one reasons), so what do you do... you
pick a business card and leave unobtrusively with the option to
return later. - You like the shop, you like the gadget, but you
do not need it, and you know your best friend is searching for
it , so you are itching to tell him/ her about this rare find...
- Or you like the shop, the product and buy it on the spot, but
you would like further information about upgrades, customer
service etc.
Goodness man! A business is a business is a business whether you
do it offline or online there are certain codes of conduct to
follow for sure fire success. Here are the bare essentials: -
Enable a demonstration of your product... Haven`t you seen all
those ads on TV showing you how various gadgets work? In online
limbo this corresponds to an auto-responder series, for example:
`How to conquer the world in five easy steps`... here you
demonstrate the virtues of your widget. [You might even consider
embedding video files in to your website for widget demo].
- Provide a `non threatening` mailing list invitation to enable
updates and customer service for confirmed/ interested customers.
- Your ebusiness card / catalogue or viral give away– this
should be absolutely free to go and not linked up to your
mailing list.
- Provide A Tell your friends script/e-card. - Make your
customer feel relaxed, comfortable and welcome. Next concentrate
on getting targeted traffic to your e-shop... And then watch the
sales start pouring in.
About the author:
Shahnaz Rauf is The Editor of The Monster Twister– a Newsletter
helping ordinary web owners achieve extraordinary heights
without losing their shirts. To Subscribe
mailto:themonstertwister-subscribe@snzeport.com Or visit her
website at http://www.snzeport.com
|
|
| |
| |
