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Are_You_Revolting_To DayOr_Are_You_Just_Being_Mugged
| Are You Revolting To-Day...Or Are You Just Being Mugged?
Here is my latest article. It may be freely used in ezines, on
websites or in e-books, as long as the Resource Box is left
intact.
I would appreciate notification of where it was used, and if
possible, a copy of the ezine or newsletter that it was used in.
Please send notification mailto:webmaster@online-wealth.com
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A funny thing happened to me on my way through a website
today...I got mugged! And, it wasn't the first time either...in
fact, it's been happening more often than I care to admit.
What do I mean? Well...just bear with me, for a few moments,
while I recount a similar event, but in an entirely different
environment.
On the main street of our town, a new hardware store opened a
few weeks back. Being the type of guy who regularly watches Tim
the Tool Man, I just hadda go, right?
When I get there, it looks all very nice, new paint, bright
lights, lotsa great adverts onna windows, all very enticing.
So...I go in, bbbzzzzzzzz, fall through the darn buzzer (usta be
'tinkle, tinkle' on the door...much nicer in those days), and
meet this guy standing there, pad in one hand, pen inna other...
He smiles thinly - and I wonder why I think of a wolf - as he
says,"G'morning, sir, and what is your name, address, post code,
city, country, phone number, occupation, number of children,
marital status, type of car you drive, how old is it, blah,
blah, blah..."
By this time, my head's spinning, and I'm sure I'm having a
daymare - as my daughter likes to say - as I hear him, dully
now, droning on and on, and I finally manage to turn and stumble
outta there, eyes glazed, gasping for air...
Rest easy...that didn't really happen to me, of course, at that
new store. In fact, the exact opposite...I was totally ignored!
;-((
However, all too often now, whenever I arrive at some websites
these days, there seems to be a thought that we all must give up
a mountain of personal information before we are allowed the
privilege of buying their products! Name and email for an ezine
subscription, fine; ask for any more and that's just plain
arrogant.
Well...we ain't gonna be mugged anymore...we're revolting! And
so should you!
Now, before anybody accuses us of being Luddites, be it known
that we are among the most vocal about using new technology and
methods. The problem is, some - perhaps many - of those who are
introducing and using all this new stuff suffer from a delusion:
many of them think that the rules of engagement have changed!
Pardon me...as Ripley said to the bored board in the
boardroom...but has the IQ suddenly dropped around here?
Yes, the technology of communication and business is changing
rapidly, but the reasons people buy products are not
changing...period. With all major technology changes throughout
history - writing, printing, telephone, radio, TV etc - it gets
progressively easier to be separated from your money, that's
all. But the reasons you buy stay the same; giving up a lot of
personal information is not one of those reasons!
E-Commerce and e-tailing suggest the possibility of still easier
buying (and, just quietly, still easier separation from your
money, as you know)...but, why should we be mugged first, if at
all? When was the last time you were personal-data-mugged at
your bricks-and-mortar shopping mall or wherever?
Of course, you can choose to be mugged...but, maybe you live in
LA or New York City? Jaaarst kiddin', OK! ;-)
On the web, there is absolutely no need for web-muggers to
gobsmack you with demands for personal information before you
buy their product or get information about the affiliate program
or MLM program (the worst offenders, in our opinion) or
whatever! Sheesh!
Don't be mugged (and don't be a mug!). Make a difference...tell
'em you're revolting!
Better yet...tell 'em they're revolting! And then go to the
competition. :-))
About the author:
Roger Burke has been involved with computers since 1967, and has
managed to break quite a few, over the years. He, and his wife
Sherry, are now actively engaged in online self-publishing and
promoting specific affiliate programs at
http://online-wealth.com . If you have any comments or questions
about this article, please send emails to
mailto:webmaster@online-wealth.com . Copyright 2001,
Online-Wealth. All rights reserved.
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