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Australian_Content_for_Australian_Business
| Australian Content for Australian Business
The Internet is growing in leaps and bounds. More and more
Australian businesses are discovering that they need to speak to
their customers with Australian voice. But there is an dearth of
Australian content available.
It is paradoxical that globalisation is creating a global
village but at the same time making us more aware of our local
communities.
Let's not get jingoistic about it, but many Australian consumers
are happier reading something that speaks in their language.
Savvy marketers know this. For example the series of
advertisements for Holden cars featuring comedian Dave Hughes
would have less appeal and credibility if they had say Jerry
Seinfeld. The same is true for the web, if you are trying to
reach stay-at-home mums in Australia you will lose credibility
if you refer to them as "moms".
So why do Australian sites need Australian content?
The Web is still very new to many users; they feel more
comfortable when the material they are reading has a ring of
familiarity. Many Australians are distrustful of American
enthusiasm which they see as insincere hype. The difference may
be subtle but can make the difference between the reader
continuing to read on a site and hitting the back button.
For the foreseeable future search engines will be using text as
the means of analysing what web pages are about. Having
appropriate text based content is the most powerful on-page way
that webmasters can attract visitors to a page.
The quickest way to increase the text content of a site is to
use web articles, either as pages on the site, or as content for
ezines. This is especially true for small and home-based
businesses who wish to enhance their visibility on the web.
From the search engine point of view, having more keyword-rich
on your site is a big plus.
But don't forget you have human readers as well. If you fill
your site with irrelevant rubbish then bang goes your
credibility, and any chance you have had of making a sale or
otherwise engaging your reader. You need well written and
informative content.
There are huge numbers of free articles on the web, but very few
have an Australian voice.
The web is a huge competitive marketplace. You need every edge
you can get. Using Australian-written material to market to
Australian consumers could just make the difference between
success and failure.
About the author:
Darby Higgs is editor of OzArticles which is dedicated to
increasing the use of Australian written content on the
Internet. It does this by encouraging Australian writers,
providing a clearinghouse of articles for republishing on the
web, and by encouraging webmasters and ezine editors to use
Australian articles. See http://www.ozarticles.com
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