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Can_Knowing_The_Basics_of_HTML_Boost_Your_Email_Advertising_Campaign_Response
| Can Knowing The Basics of HTML Boost Your Email Advertising Campaign Response?
Thousands of Internet marketers are using email as a major part
of their advertising campaign. This is not the most effective
form of advertisement due to the fact that there are lots of
websites that offer online email software that allows promoters
to reach thousands to millions of prospects using their safelist
programs. Due to overwhelming response from promoters to use
their lists we now face the issue of Spamming (emailing in bulk
or by single mailing, about a product/service to anyone who has
not specifically requested the information directly from you or
flooding the Internet with many copies of the same message, in
an attempt to force the message on people who would not
otherwise choose to receive it). But no need to fear their is a
proper way to reach lots of interested buyers and co-afiliates
without becoming black listed as a spammer. You need to deal
with companies that will sell you fresh email lists that haven't
been sold to hundreds or thousands of people. Email list
websites http://www.email-lists.biz/
http://www.thetrafficstream.com/?source=k Now stands the battle
between Text vs HTML email formatting tactics for the fall 2004.
Tests have been conducted and Ross-Simons' Internet Marketing
Director Anne Driscoll said "We tested HTML when years ago just
like everybody else, and it was four-times as effective as text.
However now we're testing to see if text can convey an urgency
that's not necessarily there in HTML." Turns out it's "as
effective or even more effective than standard HTML" for an
urgent reminder that a sale is about to end. "It's less to do
with deliverability and more to do with the way a customer
interprets a message," notes Anne.1 What's the difference? When
you see colored text, graphics, words that are underlined
(besides hyperlinks), bold text, etc., in an email, you are
looking at an HTML email message. HTML allows you a variety of
ways to format your message text, graphics and color. A plain
text message looks like something written in a basic text
editor. Notepad, which comes loaded with your PC’s operating
system, is a great editor for sending text messages. Most
professionals who send text messages use Notepad to edit their
copy. "Both formats can work very well in email marketing. A
well-written text message without any graphics can perform very
well and deliver results. Text messages are easy to create and
closely follow the format of a professional sales letter which
many marketers are already familiar with. HTML campaigns can
capture their audience with a few well-placed visual focus
points." "Well-written copy sells better than weaker copy with
fancy graphics. If you’re new to online marketing, my suggestion
is to start with text. If you really want to use HTML, you need
a good designer. Collect some examples of HTML email
advertisements you have responded to and model your campaign
after them."2
Where to learn the basics of HTML websites:
http://www.htmlbasix/. com/
http://www.geocities.com/Athens/4204/html.htm You also need to
have a few sales letters ready to get the ball rolling. Sample
letters Sample #1 [Date] [Mr./Mrs./Ms./Dr.] [Customer's Full
Name] [Title] [Company Name] [Address] [City], [State]
[Zip/Postal Code] Dear [Mr./Mrs./Ms./Dr.] [Customer's Last
Name]: Don't lose this letter, or you'll lose your free gift!
[Name of Your Store] is having our [Name of the Sale] Sale, and
we want you to be there, for outstanding savings on everything
in the store. And a FREE gift everyone will love. Beginning
[First Day of the Sale, Including Month, Day and Year] and
Ending [Customer's Last Day of the Sale, Including Month, Day
and Year], [Name of Your Store] will have huge discounts, up to
[Highest Percentage Customer Can Save During Sale]% on items
like these: [Highest Percentage Customer Can Save During Sale]%
off all [First Type of Product On Sale at the Highest Discount].
or [Highest Percentage Customer Can Save During Sale]% off all
[Second Type of Product On Sale at the Highest Discount]. or
[Highest Percentage Customer Can Save During Sale]% off all
[Third Type of Product On Sale at the Highest Discount]. And not
only will you save, but if you bring in this letter during the
[Name of the Sale] Sale, we'll also give you a [Name of the Free
Gift], absolutely free. Mark your calendar now for the [Name of
the Sale] Sale: [First Day of the Sale, Including Month, Day and
Year] - [Customer's Last Day of the Sale, Including Month, Day
and Year]. Come to the sale early, and don't forget to bring
this letter, because our [Name of the Free Gift] supplies are
limited. And there's no telling when we'll run out. Sincerely,
[Your Name] [Your Title] [Your Company Name] P.S. Tape this
letter to your door--mail it to yourself--put it in the glove
compartment of your car--just don't lose it or you won't get
[Name of the Free Gift] for free. Sample #2 [Date]
[Mr./Mrs./Ms./Dr.] [Customer's Full Name] [Title] [Company Name]
[Address] [City], [State] [Zip/Postal Code] Dear
[Mr./Mrs./Ms./Dr.] [Customer's Last Name]: NEW! We've just
received a shipment of thousands of new [Name of the Product]
and we need to get them moving! So we've knocked off the price
about [Percentage Customer Can Save By Ordering the Product from
You]%--you can get your [Name of the Product] right now for just
$[Price of Product]. We've never offered [Name of the Product]
before, and we don't know exactly how you will respond to them.
That's why we're offering them at such a low price. We'll keep
this low price for as long as we can, but if the demand is high,
we'll be forced to raise our prices. Sorry, but those are the
laws of supply and demand. So order yours now, while we're still
offering this incredible introductory price--just $[Price of
Product]. Call [Phone Number Customers Call to Place Orders,
Preferably a Toll-free or 800 Number] right now, and give our
brand new [Name of the Product] a try. Sincerely, [Your Name]
[Your Title] [Your Company Name] P.S. Don't forget about our
return policy. Return any product to us within [Number of Days
the Guarantee Lasts] days, and we'll refund your purchase
price.3 Finally you need to decide which method works best for
you. Getting The Big Picture?
reference 1. Anne Holland
http://www.marketingsherpa.com/sample.cfm?contentID=2848 2.
Jason Lexell
http://www.businessemaillists.com/articles/text-vs-html.asp 3.
Sandi Stevens http://www.bizine.com/salesltr.htm
Copyright © 2004
About the author:
Treci Cauthen is a Writer/Internet Marketing Coach. Natural-Cures-Info
webvillage.bravehost.
com naturalcures.bravehost.
com Kevin
Trudeau
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