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Capturing_Leads_on_Free_Traffic_Exchanges
| Capturing Leads on Free Traffic Exchanges
There are 3 basic components to capturing leads on free traffic
exchanges that need to be understood. Lead capture pages,
Autoresponder follow up systems, and Ad tracking URLs.
The lead capture page can be hosted anywhere but it needs to
have at least one thing on it to be effective... a way to
capture a person's email address.
Why waste your traffic exchange credits sending user's to your
sales page where they only have 15 seconds to decide whether
they are interested in your product or service? It is too easy
just to let your website rotate to the next causing you to lose
a potential prospect.
If you set up an incentive-laden lead capture web page (by
incentive I mean a contest or freebie for providing their email
address) that has a short tag line about your product or service
combined with a 2 line form consisting of name and email address
you have a simple yet incredibly powerful marketing tool.
In fact what would stop you from advertising 5 or 10 different
lead capture pages on several traffic exchanges for each product
or service you are promoting?
Ok, so you have a person's email address and name.
What now?
Let me explain the purspose of an Autoresponder before I do
that. An Autoresponder is a script that sends out timed follow
up messages to anyone in your Autoresponder email list. If you
connect the form on your lead capture page to your Autoresponder
you have a virtually unlimited opportunity to advertise to your
now "opt in" subscriber.
Your only real job becomes promoting your lead capture pages.
The Autoresponder system once set up requires little or no
maintenance on your part.
Now when a person sees your incentive laden lead capture page on
a Free Traffic Exchange they can quickly scan your opportunity
and provide a minimum of information (nobody likes filling in
forms, especially when they only have 15 seconds to decide on
your offer).
Freebies work well, free downloads, contests, giveaways. People
like free stuff and this gives you a nice way to build up
credibility with your customer.
To take this a step further you can track your campaigns by
replacing the URL for your product with an Ad tracking URL.
This will tell you every time someone clicks on a link within
your email message or lead capture page allowing you to weed out
ineffective ad copy.
Make sure you set up a different ad tracking URL for each lead
capture page or email message and you can truly see how well
each of your campaigns are performing in real time.
So get busy creating your lead capture pages, connect them to
your Autoresponder follow up system, and start promoting and
tracking your campaigns. You should see improvements in your
sales and recruiting efforts immediately.
About the author:
Michael Lawrence is the webmaster for Cobrasurf providing Free Web
Traffic and Free Website Promotion. He also publishes a
financial website Credit Cards
Online containing articles, tools and a free business
directory.
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