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Creating_A_Blog_To_Promote_An_Existing_Business
| Creating A Blog To Promote An Existing Business
Copyright 2005 Mal Keenan
If you belong to any of the following groups, then this article
is for you.
* You already have a business and a website that serves as the
official hub for your online sales. The website may be serving
as an online store for your enterprise.
* You need a venue wherein you can promote your affiliate links.
* Your already have a website, which may not necessarily be a
commercial one, and it is enrolled with a Pay Per Click (PPC)
program, like Google AdSense.
Success in these fields depends on one essential principle which
you might have already realized: traffic is the key to your
online business thriving.
You may have in your digital inventory the best products in the
world, but they won’t mean squat if no one would get to see
them. This is why each and every online businessman will fight
tooth and nail just to have a piece of the Internet traffic.
After all, the more visitors who get to visit your site, the
more potential clients you have.
And blogs can most definitely help you drive visitors to your
pages. Here is how you could use them to achieve such a purpose:
1. Download the Wordpress blogging software, which is available
for free at www.wordpress.com . An alternative is to go with
blogger.com. I have posted instructions for setting up a Blogger
blog at your own server in this PDF file:
http://www.pluginprofitstraining.com/blogsetup.pdf
2. Remember that good content is always at the heart of a
progressive online traffic stream. People are always looking for
information, and if you will give them that, they would read
what you have to offer. Dedicate your blog to the subject of
your main website. Publish informative entries that would hook
your readers and make them come back for updates. In between
purely educational entries, strategically include a link to your
site by suggesting their importance to your readers.
3. Using the above mentioned strategy, you could also include
your affiliate links to pre-sell your affiliate products. The
more traffic you drive to your affiliate merchant’s site or
sales page, the more chances you will have of effectuating a
successful sale and bigger commissions.
4. Links from blogs are unilateral, meaning, they are one way
links to your websites. The more traffic a unilateral link
generates, the more it becomes prominent in online searches.
Avoid reciprocal links at all costs! Do not include a link to
your blog from your website. Search engines abhor reciprocal
linking.
5. 80% of your traffic will come from the search engines. You
have to tweak your blog to attract the attention of the search
engine spiders. Now, blogs are already search engine friendly.
However, there is a very big possibility that you would be
competing with other blogs on the same subject. You have to make
sure that once you upload your blog, it is able to outperform
its competitors in the search engine rankings.
One way you can do this is by using the title of your post to
match the keyword phrases you are targeting, plus put a
sprinkling of your keyword phrase in the post itself. I am doing
this with great results.
6. Check your blog offline. It should be as readable and as
navigable as possible for your prospective readers. Make
appropriate adjustments if necessary.
7. Upload your blog to a reliable server that has enough
bandwidth to accommodate many viewers.
8. Constantly update your blog. Search engines love regularly
updated content, so publishing new entries will greatly increase
your blog’s page rank, and consequently, your main website’s
traffic.
9. Accepting links from other related blogs will also bring to
your site some traffic from sources other then search engines.
The way that a blog is designed fosters the building of a
community of blog sites, and this will provide for an added
stream of visitors for you.
10. You could also decide to enroll your blog site in the Google
AdSense advertising program. This will give you an additional
income stream. We will discuss this in future articles.
Blogs are excellent promotional tools for your existing
business. Use them well and you will harvest the rewards in a
matter of weeks.
About the author:
Get Your Hands on My FREE and Exclusive 7 Day Blogging Report by
Sending and Blank Email to freeblogreport@getresponse.com In
this Report I Reveal All The Secrets for Creating and Running A
Successful Online Blog.
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