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Developing_an_Effective_Email_Subject_Line
| Developing an Effective Email Subject Line
Direct Services Inc. has developed an Email Subject Line Tester.
Use this free tool before launching your email marketing
campaign to assess a subject line’s vulnerability to both SPAM
filters and human perception.
Miramar, FL – April 18, 2005 – Direct Services Inc. released a
free, public version of its Email Subject Line Tester on
LocalNews.biz. Developed in response to client demand, this
interactive tool can be used to create a subject line and test
its likelihood of surviving today’s sophisticated SPAM filters
for email marketing campaigns and the recipient’s perception as
SPAM.
Even the most carefully planned email campaign can be defeated
by using a weak subject line – the hook you need to capture your
reader’s attention. In compliance with recent CAN-SPAM Act
revisions, your email may be blocked by SPAM filters if the
subject line is worded questionably. If your marketing message
does not arrive at the recipient’s IN box, your efforts and
marketing dollars will have been wasted.
Direct Services’ Email Subject Line Tester will analyze the
contents and syntax of your proposed subject line and offer
guidelines for revision. With instant feedback, the subject line
can be refined, re-tested, and improved until it is crafted to
your satisfaction.
The user-friendly Email Subject Line Tester is available at no
charge at http://www.localnews.biz
Direct Services, Inc. is a national database development and
marketing strategy firm based near Miami, FL. Its clientele
includes both large and small companies, as well as Fortune 500
firms in the vertical markets of telecommunications, travel,
retail, healthcare, finance, and professional services. For more
information, contact Direct Services at 954-433-9810.
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