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Dont_Have_a_Blue_Holiday_Sales_Season
| Dont Have a Blue Holiday Sales Season
Today's Wall Street Journal has a lengthy article about
retailers expecting a "blue" holiday sales season of low sales.
Unfortunately this is exactly what will happen to many of them.
However, it will not be because of the war, September 11,
economic slowdown or indifferent shoppers, as so many analysts
believe.
The real reason for lackluster sales this holiday season will be
due to companies staying focused on the youth market instead of
the highly lucrative 50+ senior market.
Most companies fail to see that this consumer segment comprises
39% of all goods and services purchased annually and that they
control over 80% of the financial assets in existence today.
Seniors also have 26% more disposable or discretionary income
than any other segment of consumers, and they control 44% of the
purchasing decisions made by all family members.
Corporate America has been so enthralled by E-Commerce and the
Internet for the past 3 years that they have paid very little
attention to the Age Wave that has begun. Hype and Flash have
dominated the business world focus with a heavy move on Out with
the Old and In with the New. At best companies have put any
marketing interest about seniors on the back burner, even though
they are aware that the Baby Boomers are aging past 50 and times
are changing.
The playing field is basically empty when it comes to marketing
to seniors. Sharp sellers will take advantage of this unique
opportunity and gain massive market share by catching this Age
Wave now. As the old adage says, "strike while the iron is hot."
Believe me, this market is as "Red-Hot" as a market gets, so
strike now.
Timing is Everything and as Zig Ziglar says, "Its easy to get
ahead when your competition has quit or quit competing." In this
case your competition doesn't even see the prospects, so it's
smooth sailing.
Seniorized Factoid: Don't be blue, sell to seniors. They really
want to buy from you.
About the author:
Gary Onks is the author of "How You Can Reach & Sell the $20
Trillion Senior Marketplace" which is described as: "The 'Art'
of pleasing senior customers"~ Washington Times "A 'Breath of
Fresh Air' in senior marketing" ~ CD Publications Sold On
Seniors, Inc. http://www.SoldOnSeniors.com Phone: (540) 785-4438
or 800-416-8785 mailto:GaryOnks@SoldOnSeniors.com
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