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Email_Marketing_2005Dos_&_Donts
| Email Marketing 2005...Dos & Donts
Copyright 2005 MHG Consulting
1. Make sure all your email recipients are opt in or double opt
in. This means that they have subscribed to your ezine,
newsletter, report or e-course.
2. Always provide an unsubscribe link
3. Always sign each email with your name, address, company (if
any), telephone # and email address. This will ensure you are
never accused of spam or at least you will be found innocent.
4. Keep the email short, with each paragraph 5-10 lines at most.
People are in a hurry and they scan most email so make sure your
email has the most important point in the first sentence of each
paragraph.
5. Create a compelling or interesting subject line. You want
your email opened at the least. Good headlines aren't hype of
over-stated, simply what the benefit the reader will get for
opening and reading your email.
6. Format every email to 60-65 lines. This ensures your email
won't look like:
when you send an email make sure its properly formatted with
60-65 characters per line with a 'hard return' so it looks even
and professional.
I use a great program called Ezine Fire that has a file and
format that will scan your email for possible words that will
trigger filters and insert a space, apostrophe...etc in text or
html.
You can sign up for free at:
http://www.ezinefire.com/Home/redirect.php?master=1364
7. I like to use P.S. in many of my email ads. People tend to
scan and read the P.S. if nothing else :o)
8. Try to add your personality to the email text. People want to
associate with those that seem real and sincere. Don't come
across another salesman trying to sell them something. Create
good quality content and use a resource box that has your name,
email address and a blurb about a product your pitching. The
best way is to get them to subscribe or email for something
free, related to the topic of your ezine, report or e-course.
About the author:
Dan Farrell is the owner of http://www.email-it-secure.com with
more email marketing tips and articles. For a limited time he is
offering his new ebook, "Unlock Email Marketing Secrets", a
fresh and unique look at the email marketing.
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