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Exactly_Where_Search_Engines_Want_To_See_Your_Keywords
| Exactly Where Search Engines Want To See Your Keywords
Copyright 2005 Anik Singal, Kurma Group
Trying to get traffic from search engines? Great, that’s just
what I know how to do! Obviously I cannot reveal the entire
search engine optimization process in just 1 e-mail, but let’s
start with where you should be placing your keywords.
NOTE: In examples below, I am going to place a * in the HTML –
some websites convert the html into a link automatically, so to
avoid that…
1. Use your keywords in text links for ALL links - inbound and
outbound.
Here is an example of a text link: your link text
with keyword Whether you are linking to pages within your
site, or to pages outside your site, don't use graphics for your
navigation links. Also try to include your best keywords in the
link text that navigates to pages optimized for those keywords.
2. Use your keywords in the page's title tag.
This is a title tag: keywords in your title
Always make sure your keyword is included in this tag. Try to
make your keyword or keyphrase the first word. Each page on your
site should have its own title tag, with its own keyword.
3. Put your keyword in your description tag.
This is what a description tag looks like:
Try to include your keyword or keyphrase into the description at
least once. Twice is better, but no more than that.
4. Even though most engines don't care, place your keywords in a
keywords tag.
Google no longer looks at this tag - nor do most of the other
major engines - but it cannot hurt to put in a few keywords for
those small, specialized engines that consider this tag
additional relevant text on your page. Include your most
important keyword for the page first. Then add a few related
keywords or keyphrases. Most people separate them with commas,
but you don't have to.
5. Make sure you use your keyword in your H tags.
This is an example of an H tag:
keyword in your headline
In HTML, H tags are for "headers." They range in size from H1
(the largest) to H6 (the smallest). ALL H tags are given more
weight regular text. Bigger H sizes count more than smaller H
sizes.
So be sure your keyword for that page appears in an H1 tag, an
H2 tag, and an H3 tag on each page. Make sure you H1 tag appears
as close to the top of the page as possible.
6. Put your keywords in bold text in several places on the page.
Here is the HTML for making text bold:
keyword in this phrase
Bold text is given more weight than regular text by the search
engines, so put your keyword into a boldface phrase once or
twice on the page.
7. Use your keyword in text early - and often.
Regular text is usually enclosed in a body tag ( )
or a paragraph tag within the body tag. Here's an example of a
paragraph tag:
Your keyword: that's what the page is about, so use that
keyword in the first sentence of text on your page.
Use your keyword once or twice in the first sentence of text. A
good rule of thumb is to repeat the keyword two-three times in
each paragraph. There are many opinions about exactly what your
keyword density should be.
Shoot for about 3% of the text, perhaps more if your text is
over 500 words. Or even better, and simpler - just use your
keyword 2-4 times in each paragraph, and keep your paragraphs no
longer than 5-6 lines each. Just don't overdo. Better to have
slightly fewer keywords, and then tweak your page later, than to
be penalized for keyword stuffing as soon as your site gets
spidered.
It will not hurt, and may help, to throw in a related keyword
once in each paragraph as well.
8. Use your keywords in Alt tags.
Include your keyword in alt text for each image on your web
page. This is the text that displays when you move your mouse
over an image, as well as in speech synthesizers for the blind.
Here is an example of an alt tag:
There, those are all the places you should be placing your
keywords!
About the author:
This article has been written by Anik Singal. Anik was able to
take some of his failing websites from 0 traffic to over 30,000
visitors a month - all from the search engines. He has a
full-proof system, all you do is push a button and your website
is optimized for thousands of keywords...
http://www.DominateSearchEngines.com
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