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Here_Come_The_Holidays_ _Ready_Set_Go
| Here Come The Holidays - Ready, Set, Go!
Here comes Santa Claus…here comes Santa Clause… Yep, it’s almost
that time again. As we head into September, every e-commerce
site should be formulating a plan for the holiday season. Even
the sites selling the, “I hate the holidays” t-shirts.
Prepare or Be Doomed
You may be thinking, “It is only September. I’ve got four months
to get ready for the holidays in December.” Well, you’re wrong.
Let’s consider a scenario.
First, the mad dash for purchasing holiday gifts starts early to
mid-November depending on the popularity of the products on your
site. The online holiday season is not in mid-December! If you
agree with this position, your preparation time is already down
to two months.
You’re probably thinking, “Two months? Shorter than I thought,
but I still have plenty of time.” Sure you do.
If you think two months is plenty of time, ask yourself the
following questions.
1. Is your product line currently updated?
2. Do you have sufficient inventory?
3. What’s your holiday sales slogan?
4. Will you be offering any specials or discounts?
5. If so, on what products?
6. Is your site updated with all products?
7. If you’ve moved up in the search engine rankings, is your
site ready to receive more traffic or will it bog down?
8. Have you compiled a list of email addresses for people that
bought from you last year?
9. Do you have your email material ready to send to them?
10. Did you make the changes to the site you wrote down from the
last holiday shopping season? You know. The ones you swore would
be done so the site would really hum next season? I’ll wait
while you go dig through the notes crammed in your desk.
Obviously, there are many other questions that can be asked. The
point of this article is you should be asking them NOW! You may
find two months isn’t looking like nearly enough time.
Remember, prepare for the holidays and you will clean up.
Procrastinate and you may be out of business.
About the author:
Halstatt Pires is an Internet marketing consultant with
http://www.marketingtitan.com - an Internet marketing company in
San Diego.
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