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How_Helping_Others_to_Make_Money_Makes_You_Money
| How Helping Others to Make Money Makes You Money
What I am about to introduce to some of you may be anathema.
That means something that you cannot agree with no matter how
hard you try. It is sadly true that the American society is
a”me”society. I can’t tell you how many times a week I hear that
phrase “it’s all about me”. When you get right down to it is
hard for me to understand how anyone can say that. Even in jest,
it is abhorrent to me. That’s not to say that I am holding
myself up as a saint. Heaven forbid! Still, we seem to be too
self-centered. That is why the philosophy of this article may be
difficult for some to assimilate or, in other words, make it
their own.
Introducing the Law Of Reciprocity
There is a law in this universe called the law of reciprocity.
Some of you may have heard of it. Others may not, at least using
that description. But, I’d be willing to bet that nearly
everyone has heard the phrase “what goes around comes around.”
For example, if you lash out at someone for something they did,
you can expect them to lash back at you. It may even occur at a
different time when you least expect it. That would be part of
“the payback is hell” philosophy.
We are so conditioned to living in the negative that it takes
conscious thought for quite a while before our thought patterns
begin to change. Because of that we tend to see all the negative
things that happen and forget that the positive things that
happen to us are just as much a part of the law of reciprocity
as negative things.
In the most direct terms I can write on this page is that we
receive good rewards for doing good things for someone else and
bad results for doing bad things to someone. Karma is what the
Hindu and Buddhists call it. And that brings us to the point I
am trying to make and how it relates to running your business to
make a profit.
When you help others make money you help yourself make money.
If you stop and think about it, you will see that is why the
internet marketing gurus are in such high demand.
They constantly generate products that help others to be
successful. Whether they are creating software to fill a purpose
or whether they are encouraging the troops with an ebook on how
to improve your way of doing business. The topic of internet
marketing is one of the most searched-for topics in search
engines. Can you see the reason why? The law of reciprocity is
why the gurus make the money they do.
It Make Sense to Try Affiliate Marketing
Now, there is no end to the subjects or niche markets that one
can find or create to serve. However, when you are just
beginning an internet marketing venture there is one way to cut
the distance down to the profit finish line. That method is
affiliate marketing. The affiliate marketer participates
willingly and gladly with the law of reciprocity.
Affiliate marketing, you see, is truly a two-way street. If you
run an ad or presents someone’s product on your page and it
sells you have helped the creator of that product earn some
reward for his or her labor. The product creator makes money and
you, of course, make your affiliate percentage for participating
in the sale of the product. The arrangement is strictly
according to the law of reciprocity.
Interestingly, the scenario above also has the flip side to it.
The creator of the product makes more money by offering an
affiliate program to others. He is helping others to make money
while he is making money himself. Some would call that a win-win
situation. That is true, it is. Still it falls well within the
bounds of the law of reciprocity.
Now, let’s look at another facet of the law of reciprocity.
Have you ever wondered why marketers are some of the richest
people around? Well, think about how the average mini-site sales
letter operates. It operates like this: I’ll sell you this ebook
for this price, but I’ll throw in all these extra goodies to get
you to take your credit card out and pay for it now. That works
fairly well.
Sure, the bottom line is that the marketer is rewarded with a
sale by using extra value to make the sale. On a higher level,
though, he is increasing his chance of reward without even
thinking of it in those terms. If you increase the perceived
value of what you are selling it makes for a more enticing buy
for the buyer. Yet, it causes greater rewards to come the
sellers way as well. It is the law of reciprocity in action.
Good Will Can Also Cause Good Returns
There are an incredible number of ways that we as marketers can
increase the chances of good things coming back to us. For
example, enforcing a money-back no questions asked guarantee. If
someone wants their money back then cheerfully refund it.
Arguing about it will put you on the wrong side of the law of
reciprocity.
I have heard of several instances where the marketer actually
made a later sale to the same customer on another product in
their stable because of a cheerful refund. Go figure, but it
happens.
Another way that we as marketers can increase our returns is to
go out of our way to help others to learn this trade. There are
many ins and outs and we all walk the same road but are at
different points along that road.
We can help make someone else’s journey shorter by giving them
encouragement, free advice, or specific training on a specific
task that is giving them trouble. What do you think the result
will be? We will receive something similar somewhere along our
journey when we need that little bit of extra help. The best way
to look at the whole process of marketing is to remember the law
of reciprocity. The best way I can explain it is to give value
to those that seek it. Give encouragement to those that need it.
And most of all learn to graciously accept it when it comes back
to you. Here’s to all the success you can stand.
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