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How_To_Market_Online_With_Ease
| How To Market Online With Ease
Copyright 2005 Robin Harris, DesignerLife
You can ignite your marketing efforts and passion for the game
by learning to use your personal story and expertise to get
potential clients subscribing to your opt-in list.
I want to show you 10 simple steps you can implement with a
low-cost investment and a little effort that you can use as a
springboard for more aggressive online marketing campaigns.
By creating an interesting web site, which consist of one
simple, yet, well-designed web page you can begin a
relationships with qualified prospects. The “Interest Site” is
designed to share content and offer a customized introductory
e-product to someone who would qualify to be considered your
ideal client. The focus of the site has to be a HOT TOPIC for
your ideal client and it has to tie back to your product theme
in some logical way.
The Interest Site will include the following components:
1. The reason why the ideal client should read the content and
subscribe to your list to get the introductory product. You
written communication should be compelling, not contain hype,
and impress the ideal client so they know free product does not
mean no-value, low-value product…but it means you are a generous
person, you are a skilled business person, and you are beginning
your relationship with them on good and ethical terms.
2. Weave in a soft introduction that is designed to create
affinity with your ideal client so they know you are like them,
understand them, and share some of the same concerns and
interests as they relate to this topic. Be brief.
3. Discuss one to three key points related to the topic that the
ideal client would find very interesting. Notice I said the
ideal client would find them interesting, you may not, and the
non-ideal client may not. You may have expertise in this area or
you may have to go and do some research. Either way, make sure
the information is highly relevant to your ideal client and
related to your primary business offering.
4. Include a message that lets the ideal client know that this
content is incomplete and they can get more advanced information
by signing up for the complimentary ecourse or workbook. Don’t
offer just a newsletter or special report. These things are over
used and are often perceived as low value until your credibility
is well established.
5. Give the ideal client a teaser preview of the HOT HOT HOT
TOPICS covered in the ecourse or workbook. Summarize what you
have provided and remind them to subscribe.
6. Provide a Bio-box with 3 or 4 lines about you, written in
third person to start imprinting the ideal client with the
perception that you are a great resource, expert, etc. Be sure
to include email contact. Get yourself an official domain and
email address. Make sure the web address you pick for your
interest site relates to the topic being discussed. Remember to
represent yourself as being an established professional. Do not
use an ISP email address. Bob@my-interest-site.com is much more
attractive than bob1698@yahoo.com. 7. Use an autoresponder to
create an online signup form for your opt-in list. Include this
sign-up form directly into your web site page. I use an
autoresponder which allows for attachments and can create both
text and html messages. You can use the HTML software inside the
autoresponder to create simple yet elegant messages without
knowing HTML. I recommend you stay away form text based
messages, there quick, fast and cheesy looking. Imagine getting
a text-based email from Amazon, it just wouldn’t look all that
professional, would it?
8. Set up your autoresponder so the subscriber gets an immediate
message congratulating them on their new subscription. Assure
that the e-product is sent with the first message. You can
either attach the product or store it on a web server and
include the link. The first option is the easiest if you use the
full-featured autoresponder.
9. Instead of trying to push people to your replicated site or
your affiliate site, or convince them to spend money with a
stranger, you want to get them to your interest site and get
them into your opt-in database before sending them off to some
other web site or having a serious sales conversation with them.
10. You can get more information about tools and resources for
the Interest Site Project and you can also receive a
complimentary template for creating your first ecourse when you
subscribe to our online newsletter at
http://www.marketing-with-a-story.com.
About the author:
Robin Harris is a Certified Coach and the Founder of
http://www.Marketing-With-A-Story.com She works with
entrepreneurs who want to market with ease by using their
personal experiences, knowledge, and passion to attract their
ideal clients. You can reach Robin via email at
support@marketing-with-a-story.com
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