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How_To_Promote_Affiliate_Programs_With_Much_More_Success_ _Part_1_Your_Own_Promotion_Material
| How To Promote Affiliate Programs With Much More Success - Part 1: Your Own Promotion Material
Copyright 2005 Jim Boere
Create your own promotion material.
I realize that may sound like a strange thing to say. After all,
you probably found a whole range of ready-to-use ads and
websites in all shapes and sizes when you logged in to your
affiliate account! And I'm not saying you shouldn't use those.
But I do advise you to create your own variations on them as
well.
Think that's too difficult? You'll be surprised... Let me
explain the why and the how.
Most affiliates use the exact same ads in the exact same ways,
in the exact same places. Now, I believe over time that
inevitably makes those ads less effective. Especially if the
program is well-known and has who knows how many thousands of
members!
People will get used to seeing those same ads over and over
again, and so they loose their impact. People will grow immune
to them, so to speak...
But that can actually good news! You can use this fact to your
advantage...
By being original.
You see, the vast majority of affiliates does not realize the
importance of what I've just told you. And even those that do;
some of them aren't very creative and simply don't come up with
their own ideas. Others are just plain lazy... The result is the
same: they use the same ads for a long time, often even for as
long as they remain an affiliate.
And that gives you a brilliant opportunity to stand out from the
crowd.
Create your own promotion material!
Present prospects with something fresh, something new. Replace
the 'same old stuff' they've already seen ten times before and
have grown immune to.
You'll find that people will pay much more attention to your
ads. Result: a higher response rate...and more affiliates in
your downline.
Let's look at ways to easily create your own promotion material.
1) Write your own articles.
For the 'why' of writing articles, I refer to my article "Why
You Should Write An Article, Today!" which you can read online
at:
http://www.onlinebizpromotion.com/homebiz1.htm
I also suggest you subscribe to my free eCourse on affiliate
marketing. It covers the 'how' of writing articles, and it comes
with six fully rebrandable and rewritable articles you can
instantly use to promote any affiliate program you want.
Go here to subscribe:
http://www.onlinebizpromotion.com/makeaflyingstart.htm
2) Add an original incentive to your opt-in form.
The opt-in form is the most direct approach. You put an opt-in
form on your website, and people can sign-up. For this to work
well though, there will have to be 'something in it' for your
visitors. They aren't likely to sign-up for anything just to do
you a favor...
You'll want to give them something of value, for free. A
powerful encouragement. Ideally, it's something that other
affiliates can't offer. For example:
* Write a special report on how to be successful with the
program in question, and offer it as a PDF file.
* Write a "How to Get Started with ..." eCourse.
* Offer a report, eBook or software program that is relevant
for, and complimentary to, the affiliate program you're
promoting. This should not be a product that can easily be found
elsewhere. Or at least not for free.
* Offer one-on-one coaching, either by email or by phone.
* Offer a combination of the above.
* Maybe you have another idea? Then go ahead and try it!
A more indirect approach is the...
3) Warm-up page, with a personal touch.
This can be a single page, where you tell the visitor about your
own experience with the program. You'll want to focus on a few
of the biggest benefits of the program - and/or the program's
retail product(s), and elaborate on those. What did it do for
you?
Don't bother listing a ton of technical details or fancy
features, but stick to the benefits. Those are your most
powerful selling points.
Here's an example. I have this page on my own website, and it's
promoting the program that I personally started my online
venture with:
http://www.onlinebizpromotion.com/NoteOnPIPS.htm
You can see how I've made it personal by explaining how the
program helped ME. And how that adds credibility to my 'story'.
I hope I've given you some new ideas that you can use to
improve your results with affiliate programs. Look out for
future articles in this series. Or, if you want to receive them
automatically, add yourself to my mailing list. Simply send a
blank email to this address and I'll keep you updated:
onlinebizpromotion@getresponse.com
(It's double opt-in, you will be asked to confirm.)
About the author:
Jim Boere is a published author and fulltime online marketer.
Visit http://www.onlinebizpromotion.com/SFI.htm and join the
affiliate program he recommends for building a residual income.
You will be (automatically) contacted and offered his personal
assistance within 48 hrs after joining. Free of charge.
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