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How_To_Promote_Affiliate_Programs_With_Much_More_Success_ _Part_2_Better_Downline_Performance
| How To Promote Affiliate Programs With Much More Success - Part 2: Better Downline Performance
Copyright 2005 Jim Boere
In Part 1 of this training article series I showed you several
ways you can create your own, unique promotion material and use
it to bring in more affiliates and grow your downline.
But that's only part of your 'success formula'. Most people
focus only on bringing in new affiliates, and stop there. I say
that's a mistake. It's crucial to realize that you will have
much more success when you assist and coach your downline!
You want to actively help your affiliates. Follow up with them
regularly and give them tips. Ask if they have any questions.
This will be the key to your success... Why?
Well, you can have a large downline but if your affiliates
aren't building a downline of their own and/or selling the
retail products, how are YOU going to earn any commissions?
Right...you're not.
So don't forget about people once you got them to join. That's
only half of the 'success formula'.
Here's a few tips for 'coaching' your downline:
1) Ask them every now and then if there's anything you can help
them with.
2) Make sure they know how to contact you. Make yourself
available. Ideally you should give them your phone number,
alongside your email address. Even though most people will never
actually pickup the phone to talk to you in person... Just
knowing that they CAN, will instantly create a higher level of
trust. Because most people online 'hide' behind their websites
and email addresses. If YOU don't, you already have an edge over
your competition. It's another opportunity for you to stand out
from the crowd.
3) Share what is working for you. You could create a small
eCourse with all your best tips, for example. Or you can add a
training page to your site. If your tips improve your
affiliates' results - your own results will improve too!
There are Internet marketers who make a very nice living online
just from promoting affiliate programs. They understood this
concept and acted on it. After putting in the extra effort, they
reap the rewards...
Strangely enough, most affiliates still neglect this part of
affiliate marketing, and it is - without a shadow of a doubt -
hurting their business.
The whole idea is to build a relationship with the people in
your downline. Think of them as your staff if you had an offline
business. It's the same principle, really.
*) You want your 'workforce' to keep working and stay motivated.
If they have some success they automatically will. So you
genuinely do want them to have that success, because it's in
your own best interest! Their level of success directly
influences YOUR level of success. So by investing in your
'workforce' you are effectively investing in your home based
business.
*) You want them to pay attention whenever you make a
recommendation. You want people to really take note of what
you're saying and act on your advise and recommendations. They
will only do that when they 'know' you, and 'trust' that you
will only recommend a product or program to them that is useful.
That will be beneficial to them.
By staying in touch with your downline, by making yourself
available to answer their questions, by giving them good tips
and by recommending only useful products, you will build that
trust naturally.
Then when you find for example an eBook, a software program, an
advertisement program or something else that you purchased or
joined and that is helping you...you can recommend it to your
downline.
This is where all your hard work starts to really pay off! Since:
1) Your affiliates will be tempted to buy the product or join
the program, because it's YOU who's recommending it.
2) If this product or program has an affiliate program of its
own (which you joined of course), you've just created a second
stream of income for yourself.
In both cases your income grows.
I could go on and sum up many more ways to help your downline,
and many more ways you can capatalize on that...but I think you
get the picture. I hope you will try this. Because it will work
for you like it's working for me.
About the author:
Jim Boere is a published author and fulltime online (affiliate)
marketer. Visit
http://www.onlinebizpromotion.com/RecommendsSFI.htm to join the
affiliate program he recommends for building a residual income.
To (re-)read Part 1 of this article series, please visit:
http://www.onlinebizpromotion.com/homebiz.htm
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