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How_To_Start_an_Internet_Business_ _The_First_Step
| How To Start an Internet Business - The First Step
The vast majority of web sites are destined to fail before they
are even built. Why? Because people building sites almost always
put the cart before the horse. Actually, most don’t even include
the horse.
Evolution of Your Site
New sites follow a typical evolutionary process.
1. The first stage involves slaving over the design of the site
to get just the right look;
2. The second stage is the publication of the site;
3. Third comes the first thought about how to get traffic to the
site;
4. Fourth, the discovery of pay-per-click options;
5. Fifth, the pursuit of PPC campaigns and realization of sales!;
6. Sixth, the “misery stage”, occurs with the realization that
sales are being made at a loss!;
7. Frustration, frustration, frustration;
8. The “extinction stage” - With profitability seeming
impossible, the PPC campaigns are closed and the site just sits
there.
Does any of this sound familiar? You need not suffer this
evolutionary extinction! Taking one step before you build a site
can save you a lot of wasted time and money.
If You Build It, Will They Come?
The first step to developing a successful web site is keyword
analysis. Keywords are the anchors of each page of your site, a
collective summary of your products and services.
The first step to developing an online business is to identify
whether there is sufficient traffic for your business product or
service. Let’s look at a very simple example.
If your are selling boating products, each page of your site
should incorporate boating-related keyword phrases. You must
analyze whether there is a sufficient number of searches each
month to make your boating site a viable entity. A free method
for doing this is to use the Overture inventory tool:
About the author:
Halstatt Pires is with Marketing
Titan- an Internet marketing and advertising
company comprised of a search engine optimization specialist
providing meta tag optimization services and Internet marketing
consultant providing internet marketing solutions through
integrated design and programming services.
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