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How_affiliates_can_subsidise_all_their_purchases_using_customer_reciprocation
| How affiliates can subsidise all their purchases using customer reciprocation.
Copyright 2005 Michael Lever
Imagine if you had received a subsidy for every online purchase
you've ever made?
As an affiliate marketer, how would you like to earn sales
commission each time you purchase from any website?
How many commission payments have you put in someone else's
pocket?
Did you know that anyone can now be subsidised in the form of a
guaranteed sale at their own or affiliated merchant site,
whenever they purchase any product, service, membership or
program from any website?
If you did, then you would have heard of "customer
reciprocation, the new buzzword taking root in the world of
affiliate marketing and customer acquisition.
It describes two of the newest services around namely affiliate
directories (not to be confused with affiliate program
directories) and customer acquisition exchanges. These are in
effect an evolutionary improvement on link exchanges in that
they provide paying customers instead of potential traffic
(leads, click-throughs, or visitors).
From a merchant's perspective, imagine selling more of your own
product each time you purchase anything online. For merchants
running an affiliate program, you will make additional sales
each time any of your affiliates shop online.
However, the ultimate benefit customer reciprocation brings to
merchants is that their products become exponentially more
appealing. This is because a customer acquisition exchange will
subsidise the cost of the purchase to their customers with no
loss of profit to the merchant. If you are an affiliate
marketer, imagine partnering with other affiliates in a way that
allows each of you to gain the commission for personally
referring each other. With "customer reciprocation", this
happens automatically each time you purchase anything online. A
customer acquisition exchange allows all affiliate and network
(MLM) marketers to leverage off each other's commission and
downline potential. It also allows merchant website owners to
leverage off each other's profit potential.
The beauty of customer reciprocation is that it can be exploited
without risk!
Merchants just need to list their sites for free while affiliate
and network marketers just enter their referral URLs for free.
I sincerely hope you consider making customer reciprocation work
for you.
Regards
Michael Lever
About the author:
Michael Lever is a co-founder and CEO of SpinningTornado.com, an
independent company offering unbiased tools and services to help
affiliate and network marketers build profitable online
businesses. http://www.SpinningTornado.com Partnering affiliates
the world over.
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