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How_to_Get_your_PhD_in_The_Business_World_Vs_Getting_your_PhD_in_the_School_Setting
| How to Get your PhD in The Business World Vs. Getting your PhD in the School Setting
Copyright 2005 Glenn Dietzel
Let’s lay the foundation. There is a tremendous difference
between those who acquire their PhD in the market place and
those who earn their PhD in the educational system. If you are
someone interested in becoming an expert and being rewarded
financially for this, you must understand this difference once
and for all!
How do you get a PhD in the educational setting? Well, that
should seem fairly obvious. You go to university. You attend
classes. You pass each class. You graduate to the next year. You
apply for graduate work. You attend more classes. You pass each
class. You graduate with a Master’s degree. You apply for a PhD
program. And the cycle continues until you get your PhD.
Consider this process for a minute, and let me use a very
personal example. My wife is an occupational therapist trained
in Scotland. Today, and living in Canada (which is the same for
most of the world), if Fiona were to apply to the same
occupational therapy program that only required three years of
post secondary school when Fiona graduated, this is the
scenario: she would have to get her undergraduate degree first
and then apply for a master’s degree. After completing her
graduate degree she could then apply for occupational therapy.
After six years of schooling, under today’s guidelines, and
after being accepted, she would finally be eligible for the
three years of training that the profession demands.
I hope you see what is happening here. Much more education. Much
more money spent. Longer time to get into the job market. And
still the same ‘starting’ salary.
Or another way of saying this. More bureaucracy. More hoops.
Delayed dreams. And greater expense for the same pay!
Analyze what you were required to know for the job you currently
hold. Take note of all the classes and subject material you had
to accumulate. Now calculate a percentage of what you had to
know versus what you actually use in your job! My guess you
could have easily sliced away 50% if not more.
Realize once and for all that the educational system, from its
very structure to those who teach its courses, all stems from a
job mindset. And, from a business perspective, one of the
fundamental mistakes inherent in this model is its inefficiency.
Inefficiency! Wasted school years when people could be in the
market place earlier making money. Let’s consider the converse.
How do you get a PhD in the business world? Let me put it this
way…how can anyone get a PhD in the business world?
You get your PhD in the business world by making money! That’s
correct. The very lifeblood of business is to overcome
inefficiency in the market place. The chief aim of business is
to put value into the marketplace by helping people save time,
energy and/or money or by providing any number of other
benefits--depending on the wants and desires of its target
market.
So what should you do to earn your PhD in the business world?
You should do what every successful company has done. Understand
the wants and desires of a target market. Remember that people
purchase because of a want or desire—in essence people buy
feelings. Launch a product to fill the want and then get
feedback. The important step in this equation is that successful
businesses begin to make money with the beta versions of their
product or service.
Cash flow is the life blood of every business. Although it is
important to have assets, the key to business success is the
cash flow you generate each day. To experience cash flow from
the beginning, the key here is that your product should not be
perfect. Yes, you read me correctly about your product not being
perfect. It shouldn’t be. Why is that? Let me give you an
example.
Let’s use Google, the Internet’s number one search engine today.
For every Google there are and were many other search engine
companies trying to dominate the market place. What is the
reason for Google’s remarkable success? Here is what Google did
and it goes against the very paradigm espoused by the school
system today. Google launched a less than perfect service into
the market place. Google would call that beta testing according
to a recent interview. Now here is the catch. What did they do
after this? They got feedback! Feedback is the answer to
dominating a market. It also makes great business sense.
As Google was continuously upgrading their original beta
version, other search engine companies were doing what the
educational system programmed them to do. They were trying to
perfect a product/service by themselves separate from their
target market. While these companies, many of which have since
gone under, were wasting time, energy and money perfecting their
“thesis,” to use a metaphor from the school system, Google knew
that the target market never lies. If the target market likes it
they will buy it. So, at the same time as they were perfecting
their service, they were also making money!
So how do you get your PhD in the business world? You clarify
where your passion lies and align it with a hungry market. Seek
feedback from your clients at your website. Use this feedback to
create exactly what they are telling you they want more of. This
is how you get your PhD in the business world. And the best part
is that anyone can do this. Anyone. As long as you take the time
to do your target market analysis and find out what your target
market wants.
Do this over and over again and you will become a guru in your
market. And as a by-product, you will earn your PhD in business!
Guaranteed!
About the author:
519.542.3043 "Author an eBook in Record Time and Build Multiple
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