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How_to_Test_Market_for_Free_from_Your_Own_Web_Site
| How to Test Market for Free from Your Own Web Site
Here’s a novel way of test marketing new produce for free from
an existing web site. Maybe the idea is not so new but it’s new
to me and I know for a fact it works - because I tried it out
and the results were spectacular.
In a nutshell…
Recently I developed five new interlinked products which I was
loath to thrust upon an unsuspecting public without some idea of
their uptake potential. I looked at several online test
marketing software kits but baulked at the price tags. Then I
decided to undertake a little experiment. I added two new pages
to www.writing-for-profit.com of which the first was devoted to
Product No.1 (which co-incidentally comprises the other four)
with the second page offering a free ebook extolling the virtues
of the new package. Bearing in mind that this new parcel was
disparate from my core produce I featured these additional pages
with navigation buttons entitled ‘WHAT’S THIS?’ and ‘AND THIS?’
Then as belt and braces security so as not to confuse visitors I
explained in a regular page why I was doing this by coming up
front and confessing that I was test marketing.
My thinking was that I was not only adding content to my
existing site but also creating stand-alone pages to tempt the
search engine ‘spiders’ to locate them in appropriate new
categories based on the power of my keyword selection.
In short, it worked, and worked spectacularly.
For one of these keyword phrases I ended up with TEN additional
No.1 ranking spots plus dozens of complementary positions
ranging from 1-30 on Google, Yahoo, Teoma, AOL, MSN and All The
Web. You can evidence an example of this for yourself by
entering ‘start a business masterplan’ into either Google or
AOL. It should show up at No.1.
So far so good, and then within hours of being listed, came
further success.
1. The downloads on my freebie ebook were phenomenal and
continue to escalate.
2. Orders for Product No.1 started to roll in, a trickle at
first, then increasing in number.
I haven’t re-invented the wheel, but maybe, just maybe, I’ve
developed it a smidgeon. Whatever, now I can set about
developing my new web business…
About the author:
Jim Green is a successful Networker and bestselling author with
a string of niche non-fiction titles to his credit including
‘Starting Your Own Business’ (How To Books ISBN 1-85703-859-2)
and ‘Starting an Internet Business at Home’ (Kogan Page ISBN
0-7494-3484-8 – currently ranking No.3 at Amazon.com out of
27,376 competing titles). His Masterclass Tutorial is available
at http://www.writing-for-profit.com/start-a-business.html
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