|
INFILTRATION
| INFILTRATION!
INFILTRATION!
Affiliation ; defined as association, relationship, connection,
attachment, membership or link.
There exists a process in business, known as Affiliation. This
process is for the benefit of product/service owners and people
who affiliate with them. Built into the price of a product is an
affiliate commission, which can be a percentage, often in excess
of fifty percent.
The expected or normal result of such a relationship, is to
"spread the word" and increase local or global awareness, of an
existing or new product. Unless you own a T.V. station, one
which is dedicated, and indeed, one which is allowed to "beam"
into every country, this agreement is the best way to "make your
case". It is unlikely that any one would request to purchase a
"burger", for example, if that person had no knowledge of such a
thing, So then, it stands to reason that no-one would buy a new
product, or a product already in existence, without hearing
about it first.
Once an Affiliate program is set up, anyone who sees a way to
promote it (while making money ), can do so. He or she is given
a unique no./username/url. or code, which can be traced or
tracked from the point of sale, back to that person. This is an
automatic system and the commission or monies are credited to
the affiliates account. A minority of people "hi-jack" these
links but generally speaking, it is a system that works.
If you lived in Los Angeles and just came up with something
exciting, perhaps a clever bit of software, an information
product, a new invention, or a package holiday company,
affiliation programs can successfully put it on the
international or global network, resulting in cross-border sales
in a very short time.
Needless to say though, the product has to be good, or at least,
good enough. What I mean by that is that it doesn't have to be
"mind blowing" or in any way, "supernatural". A well put
together cookery e-book can be as good as anything. And why
would it not? Every one that I know, eats for a living. You know
what I mean!
Pre-internet, affiliate could have been likened to sales
representative. Now, though, affiliates don't have to "hard
sell" or "cold call". They do not have to call to someone's home
or place of business, hassling people. It is now done by e-mail
to their subscribers, on and off-line advertising, and various
other techniques. For the supplier/manufacturer/creator/ genius,
there is no medical insurance or pension plan, or other
liability associated with direct staff.
It works, and is working!
About the author:
Seamus Dolly is Irish and a webmaster/author.
|
|
| |
| |
