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Internet_Marketing_Basics_What_worked_years_ago_still_works_today
| Internet Marketing Basics: What worked years ago still works today!
Copyright 2005 Jack Humphrey
Internet marketing can seem mystifying not only for beginners,
but for moderately skilled internet marketers. With all the
courses, forums, blogs, reports, seminars and teleconferences
available to help people learn how to get traffic to their
sites, it is one of the most overwhelmingly dense subjects on
the internet.
Unfortunately, and this is perfectly true, most of the advice or
"expert" tips are outdated or completely false. Since anyone can
publish on the internet, you have a mixed bag of good
information followed with much more bad information.
The mysticism of internet marketing is created largely by this
glut of some good and mostly bad information. It makes the whole
topic SEEM like rocket science when, in fact, much of what was
true about internet marketing years ago is true today.
Most people think that since search engine marketing changes
every five minutes, that ALL internet marketing tactics must
have changed as much in the same amount of time. Not true.
The basics, like trading links, article syndication,
testimonials, forum signatures, joint ventures, affiliate
programs - most work as well today as they did years ago. That
is, if you know how to value the work above for what it will
truly do for your website traffic.
Funny thing is, no one places much value on the above tactics
anymore because there is always some "new" tactic around the
corner that claims the death of everything that came before it.
And most people blindly follow that advice as if it were true.
Most of the time, this is to the detriment of their internet
marketing efforts. The basics are what work all the time and
what have always worked on the internet.
You can always experiment with new things, as long as you have
not forgotten to do the basics. The basics proven to drive
traffic, page rank, link popularity, and branding to your
business.
Conservative, relevant reciprocal linking Article syndication
Participation in your field and among your market (forums)
Blogging Offline advertising Non-reciprocal linking tactics
Press releases ...and many other proven methods.
Everything else is just a big experiment until proven to work
over time. "Over time" being the operative words. Lots of flash
in the pan crack pot schemes work for awhile. But most never
stand the test of time.
Links from a widely syndicated article will never fade away, yet
I see people chasing down fly-by-night linking pyramid schemes
as if they truly believe something like that is a smart thing to
base their internet business on!
Tens of thousands have walked away from their dreams, gone back
to their depressing, predictable, slave-labor jobs never knowing
how close they were to actually succeeding.
Good people have left this business proclaiming it an utter lie
that any average person can make it with an internet business
and an internet marketing plan.
I guess there is truth in that statement. Average people do in
fact quit this business before they ever get started because
average people fall for tricks and schemes that above average
people avoid on their way to success.
If you have read this far, you are probably in the above average
category. Why? Because average people would have take one look
at the list of things I mentioned that are the bread and butter
of internet marketing and saw nothing but hard work. And they'd
be right!
Above average people don't shy away from work though. I don't
know a single soul (and my rolodex has some of the biggest names
in internet marketing in it) who got where they are today
without a lot of hard work.
You can succeed in internet marketing if you are not afraid to
work, and not constantly tempted by those who say you can
succeed without it!
Focus on the basics of internet marketing and stay with them as
you try new strategies. We all experiment. But successful
internet marketers never leave their bread and butter tactics
behind unless they cease to be effective.
About the author:
To learn bread and butter internet marketing tactics along with
cutting-edge new internet marketing tactics, check out Jack
Humphrey's all new Power Linking 2005.
http://www.power-linking-profits.com
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