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Internet_Nostalgia_ _Remember_This_Dumb_Little_Ad
| Internet Nostalgia - Remember This Dumb Little Ad?
Internet Nostalgia - Remember "This Dumb Little Ad?" by Cathy
Bryant Copyright 2003 http://www.homebizjunction.com
Watch out - if you do, you're showing your "Internet Age!"
I am, of course, referring to the now infamous "Cookie Cutter"
marketing program which was all over the internet when I first
began exploring the online business world (circa mid-1999).
If you have no idea what I'm referring to, then you can consider
yourself a relative newbie to the internet. I bring up Cookie
Cutter as an example of how things can change so dramatically
online in such a relatively short period of time.
No kidding - if you were at all involved in the business
opportunity area of the internet at that time, you will
definitely remember those "cc-pages" - they were EVERYWHERE!
What I remember most vividly about Cookie Cutter was the
ubiquitous ad headline that invariably heralded an invitation to
investigate this program.
"THIS DUMB LITTLE AD Can Put $200 in cash in your mailbox...
EVERYDAY!"
It was followed by an ad that almost always read exactly the
same way -
==========
This little cookie cutter spits out $20 checks...
It's a 3-part automated system, consisting of a KILLER
classified ad, a powerful one page sales letter delivered by
autoresponder, and a QUALITY product, delivered to your customer
by the company.
You can set up today...and actually be getting checks mailed to
you tomorrow.
For complete details, send a blank email to: mailto:
xxx@someautoresponder.com or visit my web site:
http://www.cc-pages/vips/MembersName/index.htm
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The sales copy was misleading in the sense that what you learned
only AFTER you sent in your $20 was that in order to implement
the system you needed to purchase additional items.
Those who were fortunate enough to get in early no doubt made
some money with the program - but no one made MORE money than
its originator, Gary White.
When I decided to write this article, I did some research on
Cookie Cutter, and what I discovered was intriguing.
For example, I did a Google search on the term "Cookie Cutter"
and I had to go to Page 4 before I found any reference to it
whatsoever. It was actually a link to a disclaimer put on the
"Beginner's Central" website that was used in Cookie Cutter's
Bootcamp product.
http://www.northernwebs.com/bc/
Another search on "Gary White" found nothing to reference the
once-famous originator of the Cookie Cutter program in the first
ten pages. I chose not to go any further.
But then I did a search on "This Dumb Little Ad" - THAT got some
results. Never underestimate the power of a unique headline.
Naturally that led me to many pages which were no longer active.
This prompted me to do a WHOIS search on the domain name of the
duplicated pages that were used in the program.
Many of you will be interested in learning that the domain name
cc-pages.com expired on March 5 of this year. Looks like Gary
White is out of business. I do recall that he tried to parlay
his success with Cookie Cutter into a similar program, but
apparently he was unsuccessful.
By that time, most everyone had caught on.
About the author:
Cathy Bryant has been marketing online since the last century,
so she knows what works and what doesn't. Right now she's
offering a terrific 5-part mini-course titled, "Promoting Your
Business Without Busting Your Budget!" You may access a copy by
sending a blank email to: mailto:promoting@hbj.par32.com
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