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Is_There_Network_Marketing_Without_Hype
| Is There Network Marketing Without Hype?
Copyright 2005 Gobala Krishnan
When I was first exposed to network marketing at the age of 23
and introduced to the idea that any average person can take
control of their destiny for a better future, I could see new
light of hope.
You see, for me, life had to be about making choices, and the
lack of that ability so often in my growing years led me to
believe that network marketing is the do-or-die answer. Little
did I know or expect the amount of hype I was about to get in my
first naive year in network marketing, which almost crushed my
dreams simply because no one shared the truth with me.
Is hype really necessary in network marketing? I honestly don't
think so.
I hate hype and the very essence of trying to convince someone
by using false or misleading words and deliberate interpretation
of other people's words in order to get a sale or make a new MLM
recruit. I believe in network marketing, but the hype that so
often comes as a pre-packaged MLM "starter kit" almost destroyed
what I believed in.
Here's why I don't believe hype is necessary in network
marketing; because network marketing is not about selling false
hopes to anyone. Network marketing is not about selling at all;
it's about building long-term relationships and trust. Network
marketing is not about convincing, it's about sorting.
If you were looking for a business partner, which one would you
prefer? Someone who told you the truth, or someone who stretched
the truth whenever he can to keep you happy? Sad to say, you may
well belong to the first category as I do, but there are
hundreds of people out there who actually welcome the hype.
These are the type of people who WANT you to tell them exactly
what they want to hear. And what's that?
They want to hear that they will be able to make money easily
without shedding blood and tears. They want to hear that they
don't need to learn any new skills. They want to hear that the
product you're promoting is 100% perfect and that people will be
lining up and punching each other to buy it. They want to hear
that success is looking for them.
And as long as those people exist, there WILL be hype in network
marketing. When there is demand, there is supply, as my
economics teacher used to say once. There's nothing much you or
I can do about it. Hype kills network marketing for all those
who choose not to walk that path, but it's something that we
have to live with.
I also believe just as there are those who WANT hype, there are
also those who want the truth. And what's that?
The truth is that network marketing is not perfect. No business
model is perfect. There's always a risk that you'll fail.
There's always a risk that you'll lose money. There's always a
risk that all those things you don't want to happen, will
happen.
As long as you're ready to accept that risk, as long as you find
someone who is wiling to share the truth with you, and willing
to share the risk with you, won't it be worth it to explore the
possibility that network marketing promises?
If you fail in network marketing, a business opportunity that
has no fixed costs, low investment, and one of the best cash
flows compare to any other business, will your life really be
worse off than it was when you didnt realize YOU had a choice?
Or will you be better off than those who never tried simply
because they were too afraid of failure? That's something to
think about.
About the author:
Gobala Krishnan is a freelance writer and home business
entrepreneur. Get a free copy of his book, "Creating Wealth on
The Internet" at http://www.MyInternetDream.com today and find
out how you can retire in 1-3 years by creating enough residual
income to last a lifetime.
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