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Making_Public_Service_Ads_Serve_You
| Making Public Service Ads Serve You
Making huge sums of money with AdSense isn't brain surgery. You
simply have to know what you're doing. If you know which types
of ads to choose, where to place them on the page and how to use
Google's options to design them so that they get the maximum
number of click-throughs, you should find your site earning
heaps of money very quickly.
But things can go wrong. Revenues can be disappointing, clicks
non-existent and pages designed to put off users instead of
encourage them to check out your advertisers. You know when one
of the worst things possible has gone wrong when, instead of
seeing ads on your page, you get public service ads. These turn
up when Google doesn't recognize your keywords or can't find a
suitable ad to put on your Web page. Instead of showing a blank
box, it puts up ads for all sorts of charities, none of which
you choose - and none of which earn you revenue.
You might like the idea of your site working for charity. But
you might like it better if your site worked for you and you
decided how much of that revenue to give to the charities you
choose. That's why smart AdSense subscribers - the ones who
understand how AdSense works and make giant revenues from it -
make sure that they have alternatives set up to stop their sites
being used to advertise Google's favorite charities.
There are lots of different ways you can do that. For example,
you could create your own pseudo-AdSense ads and use those as
alternate URLs to promote your other sites. Or you could use one
of the several companies that will use that space to give you
targeted paying ads.
There's nothing mean about using these strategies. The fact that
Google makes it possible to use them shows that they understand
that your space is for you not for them - and that you should
earn from it.
With a little bit of reading, you'll find that it's easy to
create a website that always serves high-paying AdSense ads. But
even the smartest AdSense users make sure that they've got
insurance should something go wrong. It's easy to do and your
revenues deserve it.
For more Google AdSense tips, visit www.adsense-secrets.com
Copyright © 2005 Joel Comm. All rights reserved
About the author:
Joel Comm is Dr. AdSense, an Internet entrepreneur who has been
online for more than 20 years. Joel is co-creator of
ClassicGames.com, now known as Yahoo! Games and is the author of
the web's best-selling AdSense ebook, "Google AdSense Secrets
(Or What Google Never Told You About Making Money With
Adsense)".
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