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New_Type_of_e Comerce_Search_Engine_on_the_Block
| New Type of e-Comerce Search Engine on the Block
Marketing your site to sell product is the way the internet
works. What if you could miss out this step and sell your
product directly to the right person just at the moment they are
ready to buy WITHOUT incurring huge advertising costs? Does all
this sound too good to be true? I want to show you how you can
do this.
You need to use a search engine that is person centered, NOT
site or subject centered. Everyone in the world is represented
within this search engine. We are all there. You, me, your
friends, relatives - everyone. The magic is: you can link your
products and services directly to the people you want to meet
without ever knowing who they are. When the targeted person
comes along and searches for what you are offering they get back
a fully personalized catalogue, with product descriptions,
graphics, prices and titles.
This approach does require you to re-frame your thinking, but no
more than it did when you first started using search engines.
The simplest way is to think of your web site as having a
separate doorway page for each person you want to reach. There
is NO hierachy or page linkage, these pages are just like people
standing around. You prepare each page with the attributes of
the person you wish to meet and add an appropriate and welcoming
message for the buyer, because by the time the person sees this
page they are buying. Simply register this page with the search
engine and add the target attributes. The entry will appear in
the relevant catalogue of each person who matches the
attributes. The tighter the targeting the better the match with
the customer.
So if you wish to sell to a 28 yr male in NE USA, from a
European parentage, who is taller than average, slightly
overweight, earning $30,000 pa, likes blue colors, has an
orthodox view of life, is married with young children, works in
a management position, and has a college degree you can do it...
This is a tool for e-commerce. It is not intended to replace
existing search engines or email permissive marketing
techniques, it solves a problem these facilities are not very
good at. It enables users to declare their intentions and enough
about themselves so they are self- qualified at the moment they
make a search - and it enables you to reach them at just this
key moment. Isn't this what you want to do?
For the user, they remain completely anonymous, they are simply
looking for the virtual people who are just like themselves. We
don't need to know their name, address or anything at all that
can be used to identify them personally. The vexed privacy issue
in target marketing is nicely sidestepped. There is no data
collection or tracking involved. We know everyone but no one!
So take a new look at your web site. If you know who your
customers are you now can think more about what you want to tell
them - individually - in depth, they want to know. If, however,
you don't know who your customers are then you have a perfect
way of finding out. Your page stats will reflect the
distribution of people visiting, helping you to focus on repeat
sales and lifetime custom. The possibilities are enormous and
the costs are trivial. I will be looking closer at both of these
in follow up articles.
About the author:
John Jones. www.tankup.com. IM@GE Technology puts personality
into the net | USA: 1-877 660 5238 Int +402 996 4056 UK:
0870-7410043
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