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Promoting_Your_Website_Offline
Promoting Your Website Offline
Business people spend thousands of dollars promoting their
website online. But many of them neglect a simple and basic
technique that doesn't cost a thing: Use the materials you
already have to advertise your website. Here are some things
you can do: Add your URL to all your preprinted
materials, including
billing statements
letterhead business cards
brochures fliers print newsletters
ads Send out announcements
A new or revamped website is a good excuse to send a mailing to
customers and prospects. Mail out a postcard or flyer
announcing your URL. Offer special incentives to people who go
to the site. Send out special "internet only" special
offers with your sale mailings. Or offer a free item, such
as a pen or a Tshirt to people who visit the site.
Talk about your website. Let people know it's
there. Frequently, it's easier to remember a URL than a phone
number. Tell people they can find your address or phone number
on the website (and make sure it's there!) Use it in
your ads. Instead of repeating your phone number three
times and hoping people listening to your radio ad will memorize
it, give your URL.
The advantages of doing these things are many. Not only do you
promote your website, you also give your company credibility and
visibility. And you give your customers a way to interact with
you even when they're not in your shop or office.
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