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Revisiting_your_Market
| Revisiting your Market
Much has been written about finding new markets in which to do
business. What happens if you have an established web site
already doing a going business? Many web-based business owners
do a lot of work up front, get the site going, and then never
spend much time updating their site or their product line after
that.
It's best to continue to treat a revenue-generating site as a
continuing challenge and review your online businesses
periodically. The following are some questions that can be posed:
Are there new vendors in this product line? Are there new
products by existing vendors being offered in this product line?
Are there new accessory or add-on products that can compliment
this line of products? Are there discontinuing or
end-of-life-cycle products that we can offer for reduced prices
to our customers? Have there been price increases that we should
factor into our selling prices? Are there any rebate offers from
manufacturers that we can advertise to our customers? Have there
been recalls on any products that are sold on my site? What's
new in the industry or field? Should we change the "What's New"
page? What are the supplier stocking levels? Are they out of the
popular items?
The best way to stay on top of this type of information is to
keep your finger on the pulse of the industry. One way to do
this is by using RSS feeds and Google's news alerts (except for
the last one of course, for which you can just check the
vendor's website). For example, if you're selling weather
stations, you might set up an RSS feed or Google news alert for
"Davis Weather Stations" and you'll receive press releases,
industry reports, and other news about that subject matter.
Once a site is up and generating revenue, it's tempting to place
it in auto-pilot and move on to something else. Move on to
something else, yes, but it's best to keep building on a
successful going concern
About the author:
Frank Ross is an home-based business and author of the blog
"Home-Based Entrepreneur"
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