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Ten_ways_to_make_your_ad_sell
| Ten ways to make your ad sell
Copyright 2005 Paul Jesse
1. Use plenty of examples in your ad copy. This will allow your
whole target audience to understand your pitch completely.
2. Gain extra credibility by using terms your readers may not
understand, but can follow by explaining them in simple terms.
This will show you're an expert.
3. Reveal how excited you are about the product. You could use
words or a picture of yourself looking very excited.
4. Tell your target audience you were in their current position.
Next, tell them how your product pulled you out of that position.
5. Challenge your readers at the end of your ad. Make a bet with
them; if your product doesn't solve their problem, o.ffer them a
f.ree product in return.
6. Get your audience involved in your ad by asking them
questions. They'll automatically want to answer the questions in
their mind.
7. Introduce yourself in your ad copy. Haven't you ever read an
ad copy and wondered half way through it who is selling the
product? It's a big turn off.
8. Start your ad with a story. It draws people right into your
ad and they forget they're being sold to. You could start with
"Once upon a time..."
9. Use less than five points in your ad copy. If you start
revealing too many topics, your readers might get confused and
quit reading.
10. Make your target audience's experience reading your ad
positive. You could educate them or tell a joke to make them
laugh.
About the author:
Paul Jesse is a retired government employee and the author of
several articles on working from home. For home remedies visit
his site at http://www.BestHomeRemedies.com
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