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Test_Marketing_a_New_Product_ _Before_You_Create_It
| Test Marketing a New Product - Before You Create It
Crazy notion perhaps but I’ve forged ahead and done it anyway:
slung up a temporary site with a sales pitch for a product which
I have yet to create - and cheekily signed off with a visitor
survey request.
But why you might reasonably ask.
It’s this way: I’ve launched dozens of self-generated
information products over the years; some became winners when I
doubted they would, others bombed and disappeared without a
trace when I was sure they would prove successful.
So I decided on a different approach for this embryo innovation
in an endeavour to establish what the market will bear.
You see, the optimist in me is 100 percent convinced about this
yet-to-be-created merchandise and I’d buy it for sure as it
stands in limbo (but then I’m a sucker for a good sales pitch).
Would anyone else buy it though?
Hence the test before the tweaks…
Testing and tweaking are the operative words because before I
press the button on production this time I want to elicit an
indication of prospective consumer reaction to…
1)The concept 2)The timing 3)The perceived benefits 4)The sales
pitch 5)The price
I could use more specialized methodology to find out what I need
to know but at this stage in development a piece of wacky
marketing won’t hurt.
Call it what you will but I reckon it’s a form of inverted
thinking: turning the project upside down and starting back to
front; first sales pitch coupled with research, then product
creation.
And an amazing thing happened as I was crafting the web copy…
My project began to take off in disparate directions, adding new
dimensions I hadn’t even considered before, and presenting me
with additional challenges to devise an even better product.
Will my wacky marketing work?
I can’t be certain - but you know what they say - nothing
ventured, nothing gained.
You may view my idiosyncrasy if you wish at the website featured
in the resource box below.
About the author:
Jim Green is an online enthusiast and bestselling author with an
ever-growing string of traditionally published niche non-fiction
hard copy titles to his credit. View his test marketing
experiment at this website:
http://howtobecomefamousonline.howtoproducts-xl.com
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