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The_Keepers
| The Keepers
In my 55 years I have spent about 50 of them marketing and
selling something. Along the way I learned a few things about
designing a web site with e-commerce that I would like to share.
1. Keep it simple. Design it to download fast,
easy-to-understand with effective graphics and writing.
2. Keep it professional. Good clean appearence and design. Flows
well, functional and easy to navigate.
3. Keep it current. Make sure the information is timely and
accurate. Make changes and updates often.
4. Keep it selling. Install a simple catalogue system complete
with a secure shopping cart and credit card ability. Advertise
and promote it for new and repeat sales.
5. Keep it sticky. Make it interesting. Make changes and updates
often. Provide new, relative information. Add and delete
products.
6. Keep it out there. Advertise, promote and share. Be excited
to always let people know where your site is. Write newsletters,
articles, press releases. Attend conventions and other events.
7. Keep in touch. Personal, quick response to e-mail. Include
your real telephone, address. Use auto responders where proper
but sparingly. Have brochures and biz cards. Have chat room,
bulletin boards, signature lines. Don't ever, ever SPAM!
8. Keep it up. If you're right, don't ever quit. Be ready to
test and modify. Work on it daily, regularly. Love it or loose
it. Promote it everywhere you go. Hang a window sign on your car.
9. Keep it positive (About everything). No one ever built a
statue to a critic. Use good language. Profanity in any form
degrades you not the reader. Be a leader. Have a quiet I can do
it attitude. Don't knock the competition. Avoid negative people.
Don't lie. Be honest about everything.
10. Keep it. Copyright and trademark everything. Use license
agreements. Pay bills and avoid lawsuits. Have access to
competent legal counsel. Have a reliable, friendly and
supportive ISP.
Having an e-commerce small business on the Internet is one of
the most exciting things I have done. That doesn't mean it has
always been easy or profitable. But it is worth it.
About the author:
Mick Meredith is web master and owner of Kids Against Drugs
National Campaign For A Drug Free America. He has written and
designed Family Programs to help family members turn their backs
away from drug and substance abuse. These are available at
http://www.kidsagainstdrugs.com/ e-mail contact:
str8tker@kidsagainstdrugs.com
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