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The_Power_of_Web_Forms
| The Power of Web Forms
Web forms allow site owners to gather information about their
site visitors. Web forms can be as simple as an email newsletter
subscription box, or as complex as an advanced ecommerce
checkout page. Here are some tips on making the most of your web
forms.
Not All Web Forms Are Created Equal
Some web forms are extremely basic and only email forms to
administrators. Others are integrated into databases and lead
management software. Here is some thing to look for when
choosing web form software.
Targeted Lead Generation
Web forms allow site owners to gather valuable information,
including contact information, referral web site URLs, search
engine keywords and visitor comments, and more. The results of
these web forms can be posted to a database and emailed to
administrators. Respondents to web forms could be buying a
product or interested in receiving more information. The leads
generated in this manner are highly targeted since the people
filling out the request form will have seen your site and know
the purpose of your company.
Keyword and Referral Tracking
If you use search engine marketing to promote your web site,
tracking keywords from search to sale can greatly increase your
ability to focus on the keywords that work. When a person
navigates from one page to another, tracking software can carry
certain data along. The carried data can include keywords and
the referral web site URL. This data is then recorded on the
order form or an information request form so that web site
managers can determine which keywords and site are sending the
most conversions. This allows marketing efforts to be directed
to what's working.
Self-Populating Database
Instead of buying a database of leads, or having telemarketers
working to create lead databases, web forms allow site owners to
have the prospects themselves populate a business database. In
this manner, an entire database can be filled with people
specifically interested in the company hosting the web form.
Email Marketing
Email marketing allows site owners to keep their companies in
front of targeted audiences. Email newsletters can add value to
web sites, providing a precious resource to site visitors.
Informative newsletters allow site owners to send advertisements
to highly targeted recipients that have opted-into the list.
Newsletters can be sent at any interval, including daily, weekly
monthly or yearly. By providing informative articles and/or
discounts and special offers, many visitors to your site will be
happy to opt-in to your mailing list. Sending email to mass
amounts of people that have not requested information from you
is generally regarded as spam and should be avoided.
Auto Responders
Web forms can allow automated responses to be sent, taking some
work out of lead follow up. For example, if a product is likely
to be used in 30 days, an auto responder can be sent to send a
discount or reminder to the purchaser of the product 25 days
from initial delivery.
Conclusion
Web forms are powerful tools for almost any business web site.
Before investing in a web form solution, check your options and
find a solution with all the features you want. Using advanced
web forms can dramatically increase your marketing feedback and
sales.
About the author:
Halstatt Pires is an Internet marketing consultant with
http://www.marketingtitan.com - an Internet marketing firm in
San Diego offering automated web site systems through
http://www.businesscreatorpro.com.
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