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The_Top_10_Easy_Ezine_Development_and_Promotion_Tips
| The Top 10 Easy Ezine Development and Promotion Tips
The Top 10 Easy Ezine Development and Promotion Tips
Either do it right or don't do it at all Don't create an ezine
just because you're reading or seeing that others are creating
them. While ezines can be a way to market your business, they
are also time consuming. Remember to always market your business
while keeping your integrity intact.
Tell them and then do it Create a schedule for your ezine and
stick to it. If you'll be providing additional mailings - such
as I do - for important Internet announcements, monthly
specials, etc. tell people. On your web site, in any
advertising, and then include the information in the welcome
letters, too. At a minimum, send out a message to your readers
at least monthly.
Don't use BCC In 1995 or so, most email programs added "BCC" as
a way to send email. BCC is short for blind carbon copy or blind
courtesy copy if you have never placed a piece of carbon paper
between two sheets of regular paper. Using BCC, email is
distributed to "undisclosed recipients" and you can see why it
was the way to send out ezines. However, now if you use it for
sending more than 20-40 emails at a time, you can get your email
account closed. Why? BCC is the common email choice of s-pammers
and your email company watches out for "batches" of BCCs.
Do use double opt-in Opt-in provides your ezine readers with the
option of subscribing either at your web site or via email. The
system also may send a subscriber an email letting them know
that they subscribed (just in case someone else subscribed
them). It is better is to use a double opt-in system sends an
email to a subscriber requesting that they re-confirm their
subscription.
Design It Your Way Of course, you want to reach your ideal
clients, however, more isn't necessarily better. Create an ezine
you can consistently produce and one your readers will
consistently read.
Who is your ideal reader? Knowing who your ideal reader is,
helps you determine the best places to market your newsletter
and process saves you time and money in the process. Use this
Word 2000 document to assist you
http://coachmaria.com/documents/idealclient.doc
Low cost ezine hosting If you have more than one ezine, you know
how expensive monthly ezine hosting services can be. An
inexpensive program I recommend for do it yourselfers is MOJO
http://mojo.skazat.com/ It allows you (or your Virtual
Assistant) to create as many ezines as you'd like, on your
server, using one control panel. If you don't like touching your
hosting server, ask me for my programmer recommendations.
The box vs. the link In an unscientific experiment I conducted
last year my research showed that people prefer to add their
email addresses to subscription boxes than to click a link to
send you the same information. Create informative ezine
subscription boxes and post them throughout your web site.
Don't bother using these Members of yahoogroups, smartgroups,
topica, cool list and other no-cost (with ad) ezine hosting
program, offer a large number of elists especially for ezine
publishers. They are places you advertise your ezine and take it
from me, are not worth the trouble signing up for or using.
Easy way to add ezine subscribers Gain ezine subscribers, in
person, with permission based forms. Design postcards, index
card or add an area to your evaluation sheet providing the name
and content of your ezine, how often they'll receive it, and
request at least their full name and email address.
About the author:
© 2003 Maria Marsala, Business Growth Specialist. The author of
the ORIGNINAL Create Your Ezine Program. Learn how you can
inexpensivly market your business using an online newsletter.
Ezines help you quickly get the word out about your product or
service to individuals who want to receive it! For more
information, visit http://www.CreateEzine.com
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