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Wealth_is_in_the_Eyes_of_the_Prospect
| Wealth is in the Eyes of the Prospect
Copyright 2005 Craig Friesen
If you do any browsing of online home business sites or Internet
marketing, you will surely have seen this message is some shape
or form: "quit your job and become wealthy working from
home...let us show you how!" In fact, most of the people who
will read this article may have promoted a product or home
business opportunity with a similar sales line or a variation.
What many do not understand is that wealth can be defined in
different ways. A dictionary definition of wealth is: 1. riches;
large amounts of money or worldly possessions; 2. an abundance
of anything.
Your typical advertisement promoting an online money-making
opportunity focuses mostly on the first definition - a large
bank account and luxury items to your heart's content.
Home business opportunities, on the other hand, tend to focus
more on the 2nd definition. Here are several examples of how
wealth is used as "an abundance of everything" in online
marketing: - quit your job / fire your boss (wealth = more
independence and control) - work at home / work from home
(wealth = more time for family and self, with flexibility of
schedule) - earn extra income / need help paying the bills?
(wealth = more discretionary income).
The implications of this observation for us marketers are that
you can promote the same opportunity in different ways and by
doing so expand your market. Let's say you have a home business
opportunity that involves selling a health product. The 2 most
obvious ways to market the opportunity is to interest persons
who use the product as well as those people just looking for
some kind of home business. Your promotional material will be
different for the 2 types of recruits - one that promotes the
opportunity primarily, and the other that says, "you use the
product, why not earn some money selling it to your friends?"
You could also promote the opportunity as a means to luxury -
the first definition of wealth. Design your promotional material
to highlight the possibilities of residual income.
The point is, no matter what the opportunity, you can widen your
prospective market by designing variations to your promotional
material. Splash pages are a great way to accomplish this.
Optimize the keywords and graphics to focus on one segment of
your marketing instead of trying to attract them all. You might
also want to prepare matching landing pages so tha tyour
prospect doesn't think they ended up in the wrong place.
If beauty is in the eye of the beholder, then wealth is in the
eyes of the prospective recruit. Understand what your prospects
are looking for and promote your business opportunity
accordingly.
About the author:
Craig Friesen is a freelance writer and Internet marketer,
living in rural Saskatchewan. Visit FreedomdreamR.net for
business opportunities, webmaster resources and to sign up for
the free business newsletter.
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