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Web_Site_Strategies_that_Work
| Web Site Strategies that Work!!
How effective are your current strategies and content?
* Are there clear and measureable business goals and outcomes
behind your Web site, and for each major page or section? How
will you evaluate your success?
* Have you defined all the target audiences for the site, and
the "languages" they speak? Do you have compelling benefit
statements, testimonials, case studies?
* Does your home page appeal to each of your target markets and
audiences? Does it effectively direct them to appropriate areas
of your site?
* How compelling are the "calls to action" on each page? Is it
easy to interact with you?
How can you take your online business to the next level?
* Is your site making the best use of available technologies?
How will you stay on top of online developments in your field?
Are all appropriate staff involved?
* Does your content effectively position the expertise of your
business? Are there media or public relations outlets that you
could tap for wider promotion?
* Are you taking full advantage of "real-world" opportunities
to promote your site?
* Does your business offer other services or customer support
functions that you could provide online? Are there further
efficiencies that you could achieve?
* Review your contact databases and your use of e-mail to
support your marketing. Do you have clear opt-in and privacy
policies?
Do you regularly review your Web traffic reports?
* Are there any obvious patterns in your traffic, or the paths
your visitors follow that you could capitalize on, or need to
change?
* What are the top exit points from your site? Where are you
losing conversions?
* Which external sites link to you? Are these appropriate? Are
you generating sufficient return on investment for paid online
advertising?
* Do the search phrases for your site suggest ideas for new
areas of business development?
About the author:
The author is a HR consultant working in SE asia.
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