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Web_Sites_Dont_Work
| Web Sites Dont Work
Here's a few shocking truths you need to know before investing
further in the Internet.
Websites Don’t Work!
Websites Don’t work! This might sound a little strange coming
from me, an Internet Consultant, but it's the truth. In fact
most company's websites are about as useful as a brochure nailed
to a tree in the middle of a rain forest. Should it not reach
your target audience and if it doesn't result in "client
conversions" it's useless.
A website should not cost you a penny! A website (or more
accurately, an e-Business Solution) should not be an expense to
your company. It should be a balance sheet item that delivers a
measurable return on investment.
Most websites are developed without understanding business
requirements, such sites are typically created by technical
people or by those with little business knowledge. As a result
most websites are poorly designed. Technical people don’t have
any idea about internet marketing or how to drive profits to
your business using the internet. This is why most web sites
fail.
How many times have you visited a website to find out more about
an organisation and have you noticed that a vast number of the
sites don’t reflect the company branding? Did you know that 80%
of internet usage is to do research on products and services?
Poorly presented websites can actually damage the reputation of
an organisation. Would you expect to receive a handmade business
card from a professional business person?
Other sites are developed by graphics designers, these sites may
look good but major opportunities to automate business processes
might be missed and the website could have technical flaws. As a
result such sites rank poorly with search engines.
Websites are also implemented, without any content or technical
maintenance plan. Have you noticed when you are surfing that
there are sites that state when they were last updated and it
was several years ago. That just isn’t competitive on the web
today. There is often no one specifically responsible for
maintaining and monitoring the website or the specific business
results that were expected when the investment was made
“A company that neglects its website may be committing
commercial suicide. A website is increasingly becoming the
gateway to a company's brand, products and services—even if the
firm does not sell online. A useless website suggests a useless
company, and a rival is only a mouse-click away. But even the
coolest website will be lost in cyberspace if people cannot find
it, so companies have to ensure that they appear high up in
internet search results”
May 13th 2004 Economist
About the author:
Headquartered in Toronto, Canada, WSI’s latest office will be
run by Internet Consultant Manoj Shah; providing local
businesses with specialised Internet business strategies.
His extensive experience across a diverse range of industries
provides him with an insight that is guaranteed to benefit any
business. Web site: www.wsi-ebiz-experts.co.uk
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