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What_You_Need_To_Know_About_AdSense_Stats
| What You Need To Know About AdSense Stats
When it comes to building great revenues on AdSense, nothing is
more important than following your stats. The effect of any
change you make to your site, to the positioning of your ads or
to their layout or color is going to have a direct impact on the
behavior of your users. That's going to be clear in your stats.
You'll see it in your click-through rate and you'll see it most
importantly in your revenues.
You need to check your stats regularly. A week after you've made
a change to the way your site looks, you should check back in to
see what that change did... and whether it brought you more
money or less.
But your stats won't tell you everything. They might tell you
whether or not you've made more money this week than last week
but they won't tell you what you need to do to make even more
money next week. If you really want to find out what your users
are up to - and get more of them doing the things you want - you
will need to use some additional tools.
Tracking Programs The Internet is packed with tracking tools for
AdSense. Some of those tools are just plain useless; others you
really don't want to do without. In my book, Google AdSense
Secrets, I give an introduction to each of the main programs and
point out which ones you absolutely must have if you want to
maximize your revenues. For now though, just bear in mind that
the tracking program you use should let you see where your
visitors are coming from, where your clicks are coming from and
which keywords your biggest clickers are searching for when they
find your site on a search engine.
Once you've got all that information, it's a breeze to use the
various AdSense strategies to optimize your site and get more
visitors clicking on the highest paying ads.
Graph Builders In addition to tracking programs that tell you
information that you can't find out any other way, you should
also use graph builders that make your information a snap to
compare and analyze. They convert your figures into graphs so
that you can see with one look how your CTR is changing and how
your revenues are improving. Some of the best tracking programs
include this option but even if you've bought the wrong one,
it's still worth downloading a graph builder - especially if you
don't really have a head for figures.
For more Google AdSense tips, visit www.adsense-secrets.com
Copyright © 2005 Joel Comm. All rights reserved
About the author:
Joel Comm is Dr. AdSense, an Internet entrepreneur who has been
online for more than 20 years. Joel is co-creator of
ClassicGames.com, now known as Yahoo! Games and is the author of
the web's best-selling AdSense ebook, "Google AdSense Secrets
(Or What Google Never Told You About Making Money With
Adsense)".
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