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What_to_Publish_on_your_Website_Content_Development
| What to Publish on your Website: Content Development
Many businesses want a simple website where they tell people
what their business is about, some information on the products
they offer and a means of contacting them. However, content is
vital in the growth of your Internet presence. Information is
your asset and all you need to produce it is the knowledge you
attain over time.
For some, they simply don’t know where to start. Here are some
things to consider that could lead you to providing great
content and a value-adding website.
1.Write what you know Knowledge is power. Post articles
to your website that show that you are well informed in your
industry. If you can position yourself as an expert in your
industry you can boost perceived credibility of your business on
the whole. 2.Entertain Everyone likes to be
entertained. For example, if you are marketing African tours,
you might publish photo galleries or post stories on the African
people, travel tips, the climate, etc. 3.About Your
Business Are people interested in the current happenings in
your business? Post news items on your website. Eg. “New branch
in Gauteng” 4.About Your Product What do your customers
often ask you about? What are their uncertainties? If you offer
a “complex” product, which requires much learning on the part of
the consumer, a website is a great place to teach them! This in
mind, you might not want to be too technical in your copy – tell
them about the benefits, not the features. A great way to
clarify uncertainties is to publish a “Frequently Asked
Questions” or a “Q&A” section. 5.Back to the Plan Take
a look at your marketing and / or business plan – what goals are
you trying to achieve and how are you trying to position
yourself in the market place? 6.Watch your competition
6.1.What are competitors offering through their website that you
are not? 6.1.1.Determine why they publish this content, then
think of ways that you can improve it and use it on your
website. Don’t copy – enhance. 6.2.What are you offering on your
website that competitors are not This raises two questions:
6.2.1.Is the information you offer really satisfying? Does it
need to be there? 6.2.2.And, if the information does give you a
kind of competitive advantage, how can you capitalize on that?
7.User Behaviour Consider your Internet market – what
do they do on the Internet. 7.1.Do they like to communicate with
other Internet users about your industry? Consider having a
forum on your website where you can allow website visitors to do
this
About the author:
John Simms is an Internet Marketer for Eiledon Solutions, a web design and website development
company based in Cape Town, South Africa. Visit us for more
info and get a Free Quote Online.
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